With the year coming to a close and the new one fast approaching, we’ve been thinking a lot lately about not only how far we’ve come but, more importantly, where we hope to be in the year ahead.
Given that this time last year VidMob was basically just an idea, we look excitedly towards 2016 to see how we’ll change, grow, and evolve even further. Because we want our community to play an active role in shaping the development of both our app and Edit Suite, we wanted to share with you a little forecast about what we’re working on in 2016. We hope that this will not only give our community something to look forward to, but will also allow you to think thoughtfully about how we can build this platform to really work for you.
As a company enthralled with video and video editing, we see great potential in the untapped market of the millions (literally) of smartphone users that either already are or are capable of capturing great video content—meaningful video content that could become that much more meaningful with a talented video editor’s touch.
In fact, it’s this future potential that gets us most excited about 2016: to spread the word about VidMob with the hopes of changing the very way we capture and remember our lives. Just how apps like Instagram changed the way we take and share photos, or the way Uber changed the way we get around town, we too hope to change the video atmosphere by empowering anyone with a smartphone to capture their lives in video and to connect those people with talented video editors excited to help craft their stories.
As we’ve learned in the past year, making great change takes time. Building an idea into a platform and a concept into a community didn’t happen overnight. Turning an untapped market into a reality by evolving consumer behavior won’t happen overnight either, as we’ve learned in the short month since we’ve launched. Instead, tapping into this market and encouraging smartphone users to look at how they capture their memories differently, is the biggest uphill battle we’ll likely face in 2016. Yet it’s a critical one.
Luckily for us and those who know the power of video, all it takes is one video to make this fundamental change. One video to turn those millions of smartphone users into regular, active video creators that will bring in as many jobs for our editors as Uber has drivers, or Instagram has trending hashtags.
So here are a few of the ways we’ll be working in 2016 to make these changes happen. To bring in lots and lots of work that would’ve never existed otherwise. To build something amazing, together.
Collaboration: We’re working hard in 2016 to improve the collaboration functionality of our app to make the experience for all who collaborate as exciting, fun, and, well, collaborative as it currently is for the project owner. Thanks to a lot of our early user feedback, we hope that these improvements will help make every user’s experience with VidMob feel more connected. Additionally, we hope that these improvements will give new users and collaborators a sneak peek into the process and encourage them to make their own awesome videos. The changes will include things like collaborator group chat, cost sharing, the ability for collaborators to view and comment on drafts, the ability for project creators to post a “brief” for collaborators, and much more.
MobFeed: Like Instagram’s “Explore” feature, we too want to show off and promote the most buzzed about videos in order to not only promote the great work of our editors, but allow people to create viral collaboration projects. To get this where it needs to be, we’ll have to move away from the current simple feed to a display schema where we can add an editorial point of view. We think this will make the MobFeed more fun, more useful, and better at highlighting editors so that consumers can ‘favorite’ them for future work. As part of this redesign, we’ll also add the ability to highlight weekly “best of” videos for each category, promote public collaborations, and much more.
Web Interface: While VidMob will always be a “mobile-first” product, we realize that many of our users also have media on their home computers. And not all of them use cloud accounts like DropBox. So we plan on rolling out a web interface, which we expect to be equally integral as our VidMob Pro service expands (see below for more on VidMob Pro).
Android Version: We expect this sometime in Q2 of 2016. Now all smartphone users can get in on the action!
Consumer Music Review: VidMob has licensed over 100,000 tracks for people to use in their videos. But today, only the editors can preview and search through that library. We’re working on a way for consumers to browse this catalog on their own, and then make recommendations to their editors.
Enhanced Manual Bidding: We have heard MANY requests from our editors that they want to make manual bids. And while we remain convinced that auto-bids are the best tool for finding work on our platform, we do recognize that there will be certain situations where a manual bid makes sense—for example, if a consumer has already worked with an editor and wants to hire her again, he could just ping her for a manual bid on his next project. This puts the editor in a position of not only being likely to win that bid (and thus hopefully not waste time on unwinnable bids) but also helps to connect the consumer and the editor in a relationship with greater visibility.
VidMob Pro: We’ve touched on this in the past, but it’s such an important part of our future that we thought we’d highlight it again. In short, this is the first of our product expansions (like Uber’s expansion to offer Uber X, Uber Black, etc.). To-date, most of our projects have been consumer projects. But over time, we expect the majority to come from businesses looking to fill their social channels regularly with the content they need now (and forever after).
VidMob Now: More to come on this front in 2016…but you can probably make a good guess based on the product name.
Certifications and Visual Search: This is a feature that we’re actually really excited about—the ability for editors to ‘level up’ into new credentials and badges that will expand their desirability. For example, this might include a GoPro-certified editor, or someone who has received ten or more 5 star ratings. Over time, users will be able to easily search based on the specific badges, certifications, and credentials that matter most to them.
This is just a peek into what’s coming down the pipe. What do you think? Now do you understand why we’re so excited for 2016? Here’s to a happy New Year for all, made all the happier through the amazing power of video!