3 Ways to Promote Your Editor Brand with VidMob

We hope as VidMob grows that our editor community will grow and thrive right along with us. And to ensure that this happens, we want to do our best to give our editors the tools they need to promote their work and find success within our platform.

Which is why we’ve recently built the “Share Profile” feature in your Editor Profile within the Edit Suite. Now, editors can promote their portfolio work by easily sharing their VidMob editor profiles online—and hopefully attract a slew of new clients in the process.

Here are a few tips for sharing your profile in order to gain the most reach:

1) In an Email: Sending your editor profile link in an email to all your friends and family is a great way to put the new work you’re doing with VidMob on your team’s radar. And, hopefully, if they know someone who is in need of video, they can easily forward along the right editor for the job!

 

2) On Social Media: This is arguably the best channel to promote the work you’re doing, given how far-reaching these social networks are. Because, who knows, that friend of friend from high school just might be in need of a great video editor.

 

3) With a Video: When sharing your profile, also consider featuring a video that you’ve really proud of (and that you have permission to share!). This way you can attract interest, show off a greater scope of your talent, optimize your post, and lead viewers to your editor profile.

And the best part? If someone views your profile and clicks your “Download app to hire [Your Name Here]” button, not only will you automatically be added to their list of favorites, but you’ll also show up as the first bid on every project they create (so long as the project fits your auto-bids).

Editors, to check out your editor profile and get sharing, log in to the Edit Suite here. And don’t forget to tag VidMob in your profile shares for a chance to be featured on our social pages!

The Sound of Music: How Music Works in VidMob

Some of our editor are experiencing some confusion regarding how music works best in our system, so I want to outline a few of the key points.

SourceAudio: We have a great music library with over 100,000 tracks fully licensed for any VidMob projects.  To access the library, go to vidmob.sourceaudio.com, and log in using the same email address as your VidMob account and the password “vidmob123”. If you have any troubles logging in, reach out to us at support@vidmob.com, and we can help you get access.

Best Using SourceAudio: SourceAudio has some great features to help you find the perfect tracks for your projects.  When logged in, the left column lets you filter by genre, tempo, and length.  You can also use the links next to the search bar to select certain styles or moods.

SourceAudio SonicSearch: SourceAudio has a new beta feature to help you find songs similar to popular music.  If you can find the song on YouTube, copy and paste the URL into the SourceAudio search bar, and it will search for songs that are sonically similar.  Once it begins the SonicSearch, you’ll be prompted to select the applicable genres and/or add keywords to search for.  This feature is still in beta, but is very helpful in finding licensed songs.

Copyrighted Music: If a client requests you to use copyrighted music, you can definitely use it, but the client may have troubles uploading it to YouTube or Facebook.  Generally, YouTube will let you post videos with copyrighted music by inserting an ad before and/or during the video play as means to pay the artists appropriately for the use of their work.  they will sometimes block the video entirely if they do not have a deal with that particular artist or record label.  With Facebook, they will remove copyright content pretty quickly.  When discussing music with your client, you should make sure that they are aware of the implications of picking copyrighted music.

Licensing: If you click on an individual track, you will have a button to license the track, but this is a vestige of the main SourceAudio site where any users would have to license a song.  All songs in this library are already licensed for use in a VidMob project.  Should you want to use a song for a non-VidMob project, you’ll need to sign up with SourceAudio and license the track through them directly.

If you haven’t had a chance to look through the SourceAudio site, you should definitely check it out.  It’s a great resource for you to use.  There is a lot more to the site, but this shoule be enough to get you started.  If you have any questions about SourceAudio or ideas for how we can improve the experience, reach out to us at support@vidmob.com.

If you haven’t had a chance to look through the SourceAudio site, you should definitely check it out. It’s a great resource for you to use. There is a lot more to the site, but this shoule be enough to get you started. If you have any questions about SourceAudio or ideas for how we can improve the experience, reach out to us at support@vidmob.com.

Keep cutting, editors!
Matt

3 Reasons Why Your Business Needs Video in 2016

If you’ve started your new year with the resolve to improve your content marketing strategy with video then, congrats, you’re already headed in the right direction! But if you have yet to get started or perhaps need a bit more convincing, we’ve got three of this year’s top reasons for why 2016 needs to be the year of video for your business:

 1. The Internet Loves Video: Video is the magic solution to optimizing your site, your social posts, and your paid social advertising. Which means now, more than ever, is the time to use video if you want to reach your customers online and on social media. For proof, we’ll let the stats speak for themselves:

 – Sites with video on their homepage are 53 times more likely to get first page Google search rankings.
 – Facebook’s video algorithm favors native video over YouTube or other linked video—especially if it’s related to a trending topic.
– Users digest video content 60,000 times faster than text. Plus, they hang around on sites with video for a full two minutes longer than those without. Goodbye drop-off!

2. Video Is Eating the World: People love video. There’s just no getting around it. By 2017, video will account for 69% of all consumer internet traffic. And given Facebook’s new video algorithm for native video, it’s no wonder that, to quote Sheryl Sandberg:

“In just one year, the number of video posts per person on Facebook increased 75 percent globally and 94 percent in the U.S. Today, over 50 percent of people in the U.S. who come to Facebook daily watch at least one video per day, and globally, over 65 percent of Facebook video views occur on mobile.”

And that will likely keep on growing.

3. It’s the Best Bang for Your Buck: Given that consumers are more likely to engage with, digest, share, and/or make a purchase upon watching a video, it’s easy to see why 52% marketers around the world see video as the most effective type of content to spend your marketing dollars on.

Not sure where to start capturing the necessary footage you need to make 2016 the year of video? Check out this blog post here for tips on starting to generate that content without having to change your business’s routine. Then, download the VidMob app here to connect with talented video editors just waiting to transform that footage into powerful, effective marketing content.

Stats and quotes sourced from the following articles:
Mist MediaWPEKA | Entrepreneur |  OutBrain | My Customer | HubSpot | Virtuets | Adweek |