Marketers experience so many obstacles when it comes to digital and social advertising and it’s been our mission these past two years to remove every creative barrier. Brands, large and small, hire VidMob to help them navigate the increasingly fragmented ads landscape and tell stories that feel personal and native to each platform. Our clients like Michael Kors, Mondelez, and Birdwell Beach Britches have seen tremendous success capturing consumer attention and compelling them to take action because, done the right way, a :06 vertical video ad is extremely powerful.
But is one :06 ad all you need? Sadly, nope. Marketers are realizing that no matter how much consumer research has been collected, it’s impossible to predict which creative execution will resonate most with each audience segment. You have to pre-test, iterate, test some more…and on and on. Consumers are fickle, ad formats and best practices change constantly, and new ideas become stale in days (sometimes hours). That’s why we have spent the past six months building a suite of creative analytics tools to get marketers “unstuck” when it comes to creative testing. We recently raised an additional $6.4 million to pioneer a technology platform that will empower marketers to precisely identify which creative attributes in a video impact performance. We can’t wait to tell you more.
Oh, and guess what? We opened a London office! James Bacon, Google’s former Head of Premium Content Solutions EMEA, joined VidMob to lead European sales operations.
More exciting news to come, keep checking back.