Cannes Lions Daily Wrap: Lundi

The ball is rolling! The Cannes International Festival of creativity is officially underway. As promised, here are the panels and speakers we couldn’t stop talking about today, plus some of the exciting news we heard around town.

Adobe: “Accelerating Creativity in the Age of AI”

“Being able to create something doesn’t equate to being able to create something that can inspire and motivate.” — Natasha Jen

In this packed, hour-long discussion hosted by Adobe, Natasha Jen from Pentagram and artist Mario Klingemann looked to the future to debate the many ways AI will inform not just our everyday lives, but more specifically, the creative process. This panel covered everything from brand identity and systems packaging to exhibition design and digital interface, and how artists can embrace algorithms and data to further their craft.

Another quote we love:

“The efficiency is going to increase a lot, productivity is going to increase a lot meaning now we’re going to be able to create and really kind of visualize and materialize our ideas a lot faster” — Natasha Jen

The Dance Between AI and Human Creativity

“We cannot really create something from nothing. There are always impulses coming in that trigger something in us, which then allows us to connect things in our head…with machine learning, we can have the machine give us these impulses based on what things might be relevant to us—and help us augment our creativity”  — Mario Klingemann, Artist

So, What Is Creativity in the 21st Century?

“I only see things as creative when somebody else solves a problem differently than I would have expected.” – Mario Klingemann

We are entering a new kind of creative generation that is enhanced by AI but also limited to what is deemed “creative.”

If you’re interested in the rest of the discussion, you can watch it here.

Future Lion’s Capturing Creativity

AKQA announced the winners of the Future Lions competition. Recognizing young innovators, this award shines a light on ideas that were simply unimaginable due to lack of technology. With over 386 schools submitting their work across 55 countries, one of the winning ideas came from a team of Miami Ad School students.

Their life-changing idea, named “Hush” for Apple, allows iPhone users to activate Siri in scenarios where they feel too threatened to pick up the phone and dial 911. The technology lets the victim utter a “safe word” that triggers Siri to call 911 and provide the details of the danger the user is in, without illuminating the screen.

If you want to see their brilliant video, you can watch it here.  

Wrapping Up:

P&G announces their advancement in committing to gender equality through a series of partnerships intended to spark diversity throughout their chain. Their hope is to promote and reveal more accurate and realistic portrayals of women in everything from advertising to media, all while amping up social good. Kudos!

Check back tomorrow for more about our favorite moments, videos and announcements from the festival.

 

Au revoir, and bonne journée!