Cannes Lions Daily Wrap: Mardi

Day two has come and gone! The Cannes Festival of Creativity is nearing the halfway mark. If you missed out on day one, no worries. You can get a quick recap of yesterday’s top stories here. As for today, check it out…

Panel Picks: “YouTube What Matters Next?”

We don’t have to tell you that YouTube is the monopoly of video content, whether personal or professional. Susan Wojicicki, CEO of YouTube, took the stage this Tuesday morning to discuss how YouTube has changed not only the industry but the world itself. She also explored brand building, engaged audiences, accountability in the digital age, and more. Accompanied by L’Oreal chief digital officer, Lubomira Rochet, these two powerful women opened up about the success of their brands and how video is changing the ad industry. (And don’t we know it!)

If you’re interested in the full scoop, you can watch it here.

From Susan Wojicicki:

“Our goal is to build products that work for everyone.”

“Every day we see how an open platform can inspire creativity, share information, and build meaningful communities.”

“Users are going digital and so brands are also going digital. That is an incredible opportunity for us to enable new connections, to reinvent advertising, and to think of new levels of engagement.”

“We’ve seen video really change in terms of the way that it’s consumed.”

From Lubomira Rochet:

“We’re reinventing our advertising model around sequencing, targeting, and personalizing our content today.”

Spotify on the Future of Music

Photo courtesy of Spotify: https://newsroom.spotify.com/2018-06-18/spotify-celebrates-the-connection-between-brands-and-consumers-at-cannes/

Earlier this month, Spotify was named Cannes Lion Media Brand of the Year. The revolutionary music app is used by nearly 170 million audio lovers and enables artists to connect with their fan bases at any scale. This year, Spotify’s presence can be seen at their Spotify Beach headquarters on the Croisette, exhibiting a range of exhibits and interactive tools.

In addition, Spotify is partnering with Cannes Lions’s See it Be It initiative, which puts a spotlight on gender imbalance in the industry in order to spur action and real change. As a part of that initiative, Spotify will be hosting a series of discussions, concerts, and parties throughout the week, so be sure to check it out!

Exhibits: Instagram’s Storyscape

Photo courtesy of AdAge: http://adage.com/article/special-report-cannes-lions/cannes-daily-blog-day-2/313937/

Need your daily interactive art intake for the day? Well, we’ve got a story for you. Facebook Beach is featuring STORYSCAPE, a filmic sculpture by British artist and designer Es Devlin. Presented by Instagram, this 360-degree experience is projected onto a cylinder, relaying visual narratives told by individuals. The projections cover every surface of the “skyscraper” and is meant to explore the democratization of storytelling. The original foundation of a story held by an individual is exponentially spread to “perspectival shift” and “cultural change.” It runs until the end of the festival, so be sure to stop by, sit back, relax, and enjoy storytime.

That’s all for now, be sure to check back tomorrow for Wednesday’s highlights.

À plus tard!