As part of our official partnership with LinkedIn, VidMob was recently invited to participate in a content creation workshop for brands and agencies in the B2B space. The workshop, Content Marketing Masterclass, armed marketers with actionable tactics to unlock LinkedIn audiences using personalized, compelling video content.
To kick things off, VidMob presented a handful of video frameworks that brands and marketers could use to hit the ground running with LinkedIn video.
Here’s a sneak peek at some of the frameworks we presented:
- Industry Insights
- Brand Story & Interviews
- Teach Me Something
- Product Demo
Working with What You’ve Got
What makes these frameworks so successful? Leveraging assets that already exist. When brands can see beyond the limits of their current content set (even static ones!), it opens up a whole new window through which to evaluate content creation. With today’s social audiences, time is precious and innovation creates headlines. It’s never been more important for brands to tailor their content while also taking risks and pushing the limits of creativity. Admittedly, that’s a lot of pressure…!
Which is why we built these frameworks. LinkedIn attracts audiences with a different set of objectives and expectations than say an Instagram or Pinterest. Successful strategies for one platform rarely translates to another—especially on LinkedIn where users seek industry news, career advice, and job listings. Relying on our frameworks helps marketers to instead see their content through the viewer’s lens, ensuring that the video they publish is engaging, properly targeted, and relevant to those who encounter it in feed.
This Masterclass is just one of the many exciting ways we are working with LinkedIn to help marketers succeed with video. Thanks to LinkedIn for inviting us to be a part of the Content Marketing Masterclass and we look forward to providing LinkedIn advertisers with the strategies and tools to make video with impact.