In it, together.
This was the theme for LinkedIn’s first-ever Partner Connect event last week, held at the spectacular New York Historical Society.
The event brought together a diverse set of companies, all of whom have built tools to help marketers succeed on LinkedIn’s platform. With specialties including media buying, ad tech, and marketing analytics amongst others, the LinkedIn Marketing Partner Program can open new lines of business for partners and provide the opportunity to work alongside the LinkedIn team.
As a newly minted Content Partner, VidMob had the privilege of creating the video that kicked off the event, which highlighted partner success stories across different verticals. The day was curated with presentations by leaders at LinkedIn including Anthony Risicato (Head of Global Sales) and Jann Martin Swartz (Global Director, Market Development), and interspersed with inspiring panels led by LinkedIn leaders such as Allyson Resh, Lynn Bader, and Melissa D’Arienzo and featuring panelists from WPP, HubSpot, Marketo, iProspect, and more.
Throughout the day, it became very clear that the LinkedIn Partner Program opens doors to a community of innovative and strategic partners and we feel very fortunate to be a part of it. We’re looking forward to growing and collaborating with LinkedIn and the partner ecosystem.