More than 250 million people turn to Pinterest for inspiration, eager to turn their ideas into action. It’s in these moments when audiences most want to hear from brands. Unlike other social platforms, Pinners are not checking up on friends and family. They’re actively searching for products and solutions to bring their ideas to life.
The trick is to meet this active, engaged audience precisely where they’re at. With 83% of weekly pinners purchasing from pins they’ve seen on Pinterest, now is not the time to guess at which stories make people care—brands need to know. Which means marketers need better creative measurement tools. The stakes are too high to go on gut.
This is why we built Creative IntelligenceTM, to measure the impact of what viewers see. Creative Intelligence uses machine learning to identify every creative detail in an ad and intersects this with campaign performance data to identify which visual elements move the needle, and by how much. At a time when the average ad is viewed for less than 3 seconds, every creative decision matters.
And now that Creative Intelligence is connected to Pinterest, you can dramatically improve the creative performance of your Promoted Pins and Video Pins on Pinterest. Give us a shout if you’d like give it a try for free. First month’s on us.
Identify Visuals That Impact View Duration
Computer vision and advanced machine-learning systems tag your ads frame-by-frame to see which elements generate attention—powering effective in-flight optimizations. The Watch Dashboard allows you to see when audiences stop watching and which visual element may be causing them to lose interest.
Uncover Themes That Win Over Audiences Across Pinterest
Group similar ads by concept and analyze themes to see which ones resonate most with your target audience. You can compare ads with and without your celebrity spokesperson to see which one(s) work best for each campaign objective. You can compare ads with and without on-screen text to maximize the effectiveness of your call to action. You can compare product demo ads to testimonial ads to see which works better for each audience segment.
Know Which Promoted Pins Work Best
Learn your brand’s unique best practices by discovering the ad formats are most effective for each creative concept. Nail down precisely which visuals or creative themes impact performance across ad type or objective (placements and audience coming soon).
With these actionable insights, VidMob Creators can turn around improved ads immediately. As your creative gets smarter, your campaign performance gets better.
To celebrate our new partnership with Pinterest, we’re offering a one-month, free trial of Creative Intelligence. Click here to learn how you can boost the creative effectiveness of your Promoted Pins.