Celebrating Social Media Day with Mashable

In 2010, Mashable declared June 30th Social Media Day. In true social fashion (because social media never sleeps), Mashable launched this year’s celebration with a fully-curated, jam-packed 27 hours of live talks with industry leaders and influencers from every corner of the social media world.

VidMob was thrilled to have our very own Stephanie Bohn kick off 2018’s #SMDay with a discussion on the dramatic shifts we’re seeing as more and more platforms prioritize video, and why brands need to focus their attention on developing highly personalized, quality creative now more than ever.

To see Bohn’s full presentation, head on over to Mashable’s #SMDay Facebook page or take a peek at the highlights below:

We all know social video is quickly becoming
the way the world communicates…

but with over 50 different social ad types available,
it can be confusing to know where to start.

Especially if you still approach advertising like Don Draper…

In today’s world, you need more than just amazing creative–you need
amazing creative that’s tailored to your target individual.

So, with over 50 ad types and a need for fully custom creative,
how are brands supposed to keep up?

Start here,

always keep this top of mind,

and make sure to gather insights
that you can actually use. Because…

Find out if your data is telling you what you need to know.
Or let our Agile Creative Studio do it for you.

No stress. We got you.

Meeker’s 2018 Internet Trends Report Is Here

If you can’t find the time to comb through the nearly 300-page deck containing Mary Meeker’s much-anticipated 2018 Internet Trends, we’ve got you covered.

Below are some of our top takeaways about what’s in store for video and advertising, plus a few pointed findings that affirm our mission here at VidMob.

1. Tech Will Unlock Human Potential

Meeker headlines the 21st century’s growth as one lead by the power of technology coupled with human potential. This prediction particularly hits home for us because it encompasses both the how and why we built VidMob—to harness the power of technology and deep learning in order to enhance (rather than replace) human creativity’s endless possibilities.  

2.  Tech Is Driving Surge in On-Demand Job and Career Opportunities

We see this playing out as video creators continue to apply to be a part of our network. Our creators love the opportunity to put their technical skills to great use, work with incredible brands, and live life on their terms. They don’t have to hustle for their next job and all administrative hassles are eliminated. They get to do what they do best and leave the rest to us.

3.  Video Is Changing Career Development and How We Learn

Similarly, technology also is driving accessibility to video content that helps users solve problems and drive lifelong learning. Per the report, 50% of freelancers updated their skills within the past six months compared to only 30% for their non-freelancing counterparts. That’s in no small part a result of this new drive for self-education through video platforms like YouTube.

4.  Mobile Spend Is Lower than Mobile Media Consumption.  

There’s a big opportunity here for brands—a $7 billion opportunity to be exact—to catch up to consumer media consumption and get ahead of competitors. Mobile, especially, plays a big role in this opportunity with a 29% boost in adoption.

5.  Communications Are Evolving to Video. Brands Who Want to Talk” to People Cant Stay Still.

As consumers spend more and more time on mobile, they’ll inevitably spend that time in-feed and watching video. Which, it turns out, is a great place for brands to get in front of consumers while they’re in a discovery mindset—more than half of respondents said they’ve made a purchase resulting from social media and a whopping 78% noted those discoveries happened on Facebook alone.

6. Data, When Done Right, Improves the Consumer Experience

Data has quickly become a hot topic and for good reason. Meeker notes that, when privacy is taken seriously and used wisely, companies who tap into their data treasure troves to better serve their consumers—whether that’s creating smarter ad content or delivering custom promotions—will continue to create better and repeat shopping experiences for consumers in 2018.

To quote (and mirror) Meeker at the end of her presentation, “We’re living in a period of unprecedented change and unprecedented opportunity.” As seen from the snippets above, we couldn’t agree more and look forward to what that change will bring.

 

 

Why Should Brands Care About Agile Marketing?

VidMob CMO Stephanie Bohn Breaks It All Down for AdWeek  

Have you ever wondered how the engineering concept of agile software development became the new framework for content production in digital marketing? Well, when you look back to the television of the 1970s and compare it to the mobile device of today, the answers start to take shape.

In the past, one hero idea dreamed up by a highly reputable agency was typically enough to cover all the bases. One great idea for one placement and one general audience.

Today, however, brands must overcome the challenge of connecting with many audiences across many social platforms and digital placements. Not only that, they’re expected to reach highly specific audiences with targeted, personalized content at the right place, right time, and with the right message. Oh, and to do all that in near real-time.

Luckily, agile development was created to solve big problems and solve them fast. Adopting the agile development formula of launching small, strategic experiments in order to receive bigger and faster wins, helped brands reimagine the way to successfully approach creative while saving time and money.

As brands and marketers stay in this constant loop of production, discovery, and optimization, they’ll never have to worry about producing the elusive, one-size-fits-all campaign again. Because, as Stephanie Bohn mentions in this AdWeek piece, “what is the point of building unique customer segments if everyone gets served the same ad?”  

 

VidMob Raises Additional $6.4M to Build New Data & Insights Tools

Marketers experience so many obstacles when it comes to digital and social advertising and it’s been our mission these past two years to remove every creative barrier. Brands, large and small, hire VidMob to help them navigate the increasingly fragmented ads landscape and tell stories that feel personal and native to each platform. Our clients like Michael Kors, Mondelez, and Birdwell Beach Britches have seen tremendous success capturing consumer attention and compelling them to take action because, done the right way, a :06 vertical video ad is extremely powerful.

But is one :06 ad all you need? Sadly, nope. Marketers are realizing that no matter how much consumer research has been collected, it’s impossible to predict which creative execution will resonate most with each audience segment.  You have to pre-test, iterate, test some more…and on and on. Consumers are fickle, ad formats and best practices change constantly, and new ideas become stale in days (sometimes hours). That’s why we have spent the past six months building a suite of creative analytics tools to get marketers “unstuck” when it comes to creative testing. We recently raised an additional $6.4 million to pioneer a technology platform that will empower marketers to precisely identify which creative attributes in a video impact performance. We can’t wait to tell you more.

Oh, and guess what? We opened a London office! James Bacon, Google’s former Head of Premium Content Solutions EMEA, joined VidMob to lead European sales operations.   

More exciting news to come, keep checking back.

More Free Stock Content Available on VidMob. We <3 Unsplash!

Thanks to resources like Unsplash, finding beautiful and authentic stock content is as easy as a quick keyword search. For brands in a pinch, good stock can help bring to life stunning creative ideas without the hassle, time, and cost of traditional production. It’s why brands as big as Apple and artists as small indie filmmakers consistently rely on it—utilizing stock is super efficient and the possibilities are endless (see below for ideas!).

Which is why we’re thrilled to expand our VidMob Stock Library offering with our new content partner, Unsplash. We are big fans of Unsplash, their talented community of professional photographers, and their artfully curated collections of emotive and powerful imagery. The best part? All Unsplash content is free to use in any of your VidMob projects.

IDEAS FOR USING UNSPLASH IN YOUR VIDMOB PROJECTS:

There are so many ways to bring motion to still imagery—with a little graphic massaging from a talented VidMob Creator, any asset can become compelling video content. Here are a few of our favorite ways to transform beautiful photos into even better video:

1. Cinemagraphs
Isolating movement to a specific element in the visual, i.e. a steaming coffee cup, a running waterfall, or passing traffic. In a cinemagraph, the rest of the visual is still while the isolated element repeats movement on a loop, similar to a GIF.

2. Animations
Adding an animated effect, like writing in script or a butterfly that floats into and off the frame, allows for the still to feel like a backdrop to whatever animation you add on top.

3. Parallax Effect
Separating the foreground and the background of an image gives it a three-dimensional feel, adding depth. Combined with a zoom or pan effect, it makes the still come alive.

HOW TO ACCESS UNSPLASH IN VIDMOB’S STOCK LIBRARY:

  • Click the “More” button at Media Selection to reveal the drop-down menu.
  • Select “Stock Content” to see our library’s home page.
  • Enter a keyword that represents what you’re looking for.
  • Filter results by “Client Cost” to preview our complimentary media selections, like those from Unsplash.

FOR A MORE IN-DEPTH REFRESHER ON OUR STOCK LIBRARY AND HOW TO ACCESS ALL THE EXCITING CONTENT FROM OUR PARTNERS, CLICK HERE.

Have questions? Reach out to us at support@vidmob.com. We’re always here for you!

VidMob Teams Up with Slack for Better Communication

When it comes to creating great video, there’s no shortage of moving parts. You have drafts to review, feedback to send, teams to manage—there’s a lot to juggle.

As a default to help you stay on top of active projects, we send email alerts for every new update. Unfortunately, that can add up to quite a few emails!

Introducing VidMob for Slack

Work simply while keeping your team nimble. Make VidMob a part of your daily routine by funneling real-time project notifications to the platform where you and your team communicate most—on Slack, of course.

Never Miss a Beat: All Your Updates in One Place

Gone are the days of missing messages in the shuffle of email. Create custom channels to get real-time notifications on draft uploads, messages, or when new collaborators join projects—all from the convenience of your Slack workspace.

Stay In-The-Know: Easily Oversee Company Activity

Curious if a project has kicked off or if a new team member has joined the company account? Admins can create activity channels to stay up-to-date on their team’s status.

Stay Focused: Customize Your Notification Preferences

Specify which notifications you’d like to receive in order to avoid distraction and keep focused on only those updates that matter to you.

Jump To It: Access Projects from Slack

Click on your channel notifications to drop directly into VidMob and respond to feedback or review drafts.

We think VidMob and Slack are the perfect match. We’re sure you’ll agree. Start working smarter by syncing your Slack workspace to VidMob today.

Highlights from Facebook’s Creative Together Event

This past Wednesday, Facebook hosted a game-changing networking event, Creative Together, that opened the doors for leaders in the creative and advertising space to learn more about Facebook’s Creative Platform Partner solutions. The result was an afternoon of rich discussion on how agencies can leverage Facebook’s creative tech partners, like VidMob, to help solve their most pressing creative challenges.

Event Highlights

We were thrilled to have not one, but two Team VidMob representatives on stage at Wednesday’s event:

1.   Creative Platform Partner Showcase

Our CEO, Alex Collmer, presented VidMob’s creative solution in this showcase. Alex highlighted the unique advantages of developing creative using VidMob’s streamlined collaborative workflow and our Agile Creative Suite to monitor performance, gain insights, and more effectively optimize creative.

Want to be a part of the beta launch for our Agile Creative Suite? Sign up!

2.   Bridging the Gap: The Rise of Creative Platforms Panel

Our SVP of Data Analytics, Joline McGoldrick, followed in an engaging panel discussion. Joline talked about how VidMob can transform an agency’s big idea using data-informed creative decisions to help ads connect and resonate with audiences, not just in-feed but across all formats.

The New Creative Platform + Agency Dynamic

Overall, we were encouraged to discover how agencies, such as R/GA, who also spoke at the event, are using Creative FMPs like VidMob to help scale their big ideas on Facebook. As the media landscape continues to evolve, it’s becoming more and more apparent that the next big, successful agencies are poised to be those that adapt and evolve in tandem.

At VidMob we see agencies as irreplaceable. They will always be the idea experts. However, as social experts, we believe that VidMob can be irreplaceable in extending those big ideas at scale. Our expertise and deep understanding of  Facebook’s best practices can help agencies develop engaging and compelling creative that will resonate with audiences across the entire Facebook ecosystem.

A final note…

Many thanks to Facebook for inviting us to be a part of this Creative Together! We are energized about the opportunity to collaborate with more agencies and develop amazing creative together.