VidMob Teams Up with Slack for Better Communication

When it comes to creating great video, there’s no shortage of moving parts. You have drafts to review, feedback to send, teams to manage—there’s a lot to juggle.

As a default to help you stay on top of active projects, we send email alerts for every new update. Unfortunately, that can add up to quite a few emails!

Introducing VidMob for Slack

Work simply while keeping your team nimble. Make VidMob a part of your daily routine by funneling real-time project notifications to the platform where you and your team communicate most—on Slack, of course.

Never Miss a Beat: All Your Updates in One Place

Gone are the days of missing messages in the shuffle of email. Create custom channels to get real-time notifications on draft uploads, messages, or when new collaborators join projects—all from the convenience of your Slack workspace.

Stay In-The-Know: Easily Oversee Company Activity

Curious if a project has kicked off or if a new team member has joined the company account? Admins can create activity channels to stay up-to-date on their team’s status.

Stay Focused: Customize Your Notification Preferences

Specify which notifications you’d like to receive in order to avoid distraction and keep focused on only those updates that matter to you.

Jump To It: Access Projects from Slack

Click on your channel notifications to drop directly into VidMob and respond to feedback or review drafts.

We think VidMob and Slack are the perfect match. We’re sure you’ll agree. Start working smarter by syncing your Slack workspace to VidMob today.

Highlights from Facebook’s Creative Together Event

This past Wednesday, Facebook hosted a game-changing networking event, Creative Together, that opened the doors for leaders in the creative and advertising space to learn more about Facebook’s Creative Platform Partner solutions. The result was an afternoon of rich discussion on how agencies can leverage Facebook’s creative tech partners, like VidMob, to help solve their most pressing creative challenges.

Event Highlights

We were thrilled to have not one, but two Team VidMob representatives on stage at Wednesday’s event:

1.   Creative Platform Partner Showcase

Our CEO, Alex Collmer, presented VidMob’s creative solution in this showcase. Alex highlighted the unique advantages of developing creative using VidMob’s streamlined collaborative workflow and our Agile Creative Suite to monitor performance, gain insights, and more effectively optimize creative.

Want to be a part of the beta launch for our Agile Creative Suite? Sign up!

2.   Bridging the Gap: The Rise of Creative Platforms Panel

Our SVP of Data Analytics, Joline McGoldrick, followed in an engaging panel discussion. Joline talked about how VidMob can transform an agency’s big idea using data-informed creative decisions to help ads connect and resonate with audiences, not just in-feed but across all formats.

The New Creative Platform + Agency Dynamic

Overall, we were encouraged to discover how agencies, such as R/GA, who also spoke at the event, are using Creative FMPs like VidMob to help scale their big ideas on Facebook. As the media landscape continues to evolve, it’s becoming more and more apparent that the next big, successful agencies are poised to be those that adapt and evolve in tandem.

At VidMob we see agencies as irreplaceable. They will always be the idea experts. However, as social experts, we believe that VidMob can be irreplaceable in extending those big ideas at scale. Our expertise and deep understanding of  Facebook’s best practices can help agencies develop engaging and compelling creative that will resonate with audiences across the entire Facebook ecosystem.

A final note…

Many thanks to Facebook for inviting us to be a part of this Creative Together! We are energized about the opportunity to collaborate with more agencies and develop amazing creative together.

VidMob Named a Twitter Official Partner!

While Twitter may have started out as a place to send a quick, 140-character soundbite, it has since evolved into a real-time communication powerhouse—one that can’t be ignored for brands who seek to develop meaningful relationships with their customers.

Today, Twitter’s users have developed a strong taste for dynamic visual content. Most notably, they’re requesting it, with 37% eager to see more video from brands alone. Couple that with the fact that Twitter users are almost three times as likely to interact with tweets that have native video, and marketers have one amazing opportunity (i.e. video!) to engage with Twitter’s global audience like never before.

During last year’s Twitter #Promote Innovation Challenge, VidMob excelled in the Video category as a solution for marketers to scale their video production and get moving on Twitter.

twitter-official-partner-vidmob-video-marketingThis year, we’re excited to announce that VidMob is now a Twitter Official Partner!

We look forward to helping brands stand out in the feed and tell amazing stories on Twitter.

Want to create compelling Twitter videos? Get in touch see how easy it is to make Twitter ads with VidMob.

No-Cost Media Now Available in VidMob’s Stock Library

Did you know that VidMob has a Stock Library you can seamlessly access as you create your VidMob projects? Bring your best ideas to life by adding or removing your pick of video clips, images, audio files, or motion graphics in just a click. Because no great idea should go unrealized for lack of compelling content!

Previously, you could preview stock selections from our library at no cost and purchase only the content you thought worked best. Plus, all costs would be pass-through from our third party partners, which meant no markup by VidMob. Pretty nice, right?

Well, while all of that is still true today, we recently partnered with stock content provider, Storyblocks, to make the VidMob Stock Library even better. Now, you can access Storyblock’s professional quality, royalty-free media at absolutely no charge. Gone are the days of impossible ideas—so you can keep building, telling, and sharing all your great stories.

Here’s how to filter your search for our complimentary stock content:

 

 

  • Click the “More” button at Media Selection to reveal the drop-down menu.
  • Select “Stock Content” to see our library’s home page.
  • Enter a keyword that represents what you’re looking for.
  • Filter results by “Client Cost” to preview our complimentary media selections.

For a more in-depth refresher on our Stock Library and how to access all the exciting content from our partners, click here.

Have questions? Reach out to us at support@vidmob.com. We’re always here for you!

Store, Share, and Secure Files with Asset Locker

With today’s advancements in technology, you’d think locating a brand logo or product shot would be as easy as, say, asking Siri. Instead, the reality is that keeping track of and locating files like a never-ending scavenger hunt (and who has time for games?).

In fact, it’s this game of file “hide-and-seek” that marketers report amongst their top pain points in the content production process. Also in that mix, a lack of communication and understanding between teams when they need something from one another. Together, these pain points affect digital video’s activation process with delays that tally in weeks.

We heard the message loud and clear: it’s high time someone came up with a way to organize assets built specifically for digital and social video. So, if you’re ready for creative asset management to catch up to this century, read on. This update is for you.

Introducing Asset Locker

A sleek, new tool for marketing and creative teams to easily organize and manage creative assets—from logos to audio files to brand guidelines—directly on the VidMob platform.

How Asset Locker makes your life easier:

   Store any file type (logos, photos, videos, vectors, PDFs, Word docs, or GIFs…to name a few!) in VidMob’s cloud-based locker and spare your precious hard drive space.

–    Create naming conventions for your files, so your team can quickly search for and find any asset within seconds.

   Speed up the time it takes to collect important brand assets. Mark a folder as “Included” to auto-add it to all future projects.

    Streamline A/B content creation by copying existing projects in one click.

–    Secure your media files. Your locker is only visible to you, your team, and the creators you choose to hire.

 

Your Files Organized Your Way

We built the locker to be flexible. Fully customize folder structures according to your team’s existing workflow and naming conventions.

Want tips on how to best organize your locker? We’re here to help, so drop us a line at support@vidmob.com.

Ready to See Asset Locker in Action?

Log in to VidMob and start populating your Asset Locker today, or lead the charge and share this with your team’s admin(s) to get the ball rolling.

Cheers to a Great 2017!

This past year has given us so much to be grateful for. From opening new offices in Chicago and Los Angeles to ramping up relationships with our awesome partners, it has a been a milestone year for us as a company. And we couldn’t have gotten here without your enduring support!

Here’s a brief roundup of our most memorable stories as we reflect on 2017:

January-March (2017)

April-June (2017)

July-September (2017)

October-December (2017)

For more on this past year’s stories, check out VidMob in the press.

VidMob Selected for Launch of Snap Lens Studio!

For Snapchatters, 2017 was arguably the year of the dancing hotdog. This quirky, fun hotdog quickly won the hearts of users, appearing alongside or as the starring role in hundreds of thousands of snaps.

Between these World Lenses (like the hotdog) and Snap’s Face Lenses (like the fan-favorite puppy dog), Snapchat offers an incredibly unique opportunity for brands to both enter into and interact with their audience in real time. Notably, this ability to seamlessly immerse a brand into a user’s day-to-day communications has a serious impact on brand favorability and affinity—some brands boasting a boost of 19+ and 6+ points respectively.

Which is why, today, we’re so thrilled to announce that VidMob has been selected by Snap to be an expert lens creator as part of the Snap Lens Studio! Only a small handful of agencies and creative platforms were given the distinction, and we are honored to be among them. As an official Snapchat Creative Partner, we’re excited to be at the forefront of this amazing product. Our pool of specially trained AR and 3D specialists are eager to begin creating your brand’s version of the dancing hotdog superstar.