With Labor Day in the rearview mirror, it’s time to start plotting your holiday campaigns. We’ve put together a list of creative ideas to help you build an arsenal of amazing videos that will keep your brand top of mind all season long.
The singular “hero” ad is an obsolete concept because consumers are bombarded daily with ads and editorial content. Your hero ad may stand out, but it will be quickly forgotten. The way to stay relevant is to stay in the conversation with a steady flow of great video. VidMob is here to help.
Work with What You’ve Got
No need to reinvent the wheel. Gather together your top-performing ads and we’ll help bring them up to speed for the season.
[Did you know? Videos can be made from stills. A little motion can have great emotional impact.]
Deck the Ads with Boughs of Holly
Decorate your super-star ads—from product shots to popular UCG content—with blinking lights, bows, ribbons, or (as the song goes) boughs of holly.
Letters to Santa
Take your stills and freshen them up with festive, handwritten copy that writes in over your top-performing product shots. “Dear Santa, all I want for Christmas is…”
Tap into the element of surprise this season by “wrapping” a special message in a cinemagraph. Try crinkling holiday paper or a swaying red ribbon to tempt users to swipe up and “unwrap” the ad. Inside, they can receive anything from a special dancing image, holiday greeting, or a decorated discount.
[sidebar: If you’re down with the idea that you need a lot of video and want information about our Holiday Video Packages, drop us a line at firstname.lastname@example.org]
Everything’s Better with an Ugly Sweater
Nothing says “the holidays” quite like an ugly sweater. With a touch of motion, you can slip on an ugly sweater overlay onto product shots, employee photos, or happy customer testimonials for a good laugh and lighthearted brand expression.
Animated Logo Wishes Happy Holidays
Everyone has a logo. And the ways you can dress it up for the holidays are endless. Even if you have no idea what you want to do, one of our creators can help you come up with a clever, festive concept for getting your brand in the holiday spirit—think donning a Santa hat, wrapping it in a gift box, hanging it on a tree, or writing it in lights.
Add a Jingle
For platforms where sound-on is a key part of the user experience, adding holiday music to your ads is a great way to give them an added kick of festive energy.
12 Days of Ads
By using a combination of any of the above ideas, you can create a 12-day campaign in the spirit of the “Twelve Days of Christmas.” The campaign can center around anything: promotional discounts, your top-selling products, client testimonials, inspirational messages, gift-giving/donations, contests, wish lists—you name it.
Bonus points for setting it to the theme of the original song.
Black Friday / Cyber Monday / Giving Tuesday
Put a different spin on any of our ideas by tailoring it to one (or all!) of these big-sell holidays. We’ll help you create fast cuts to stay top of mind during these prime opportunities.
Quick-Create from Stock, UGC, or Easy Internal Shoots:
Eager to create something 100% fresh? Here are a few more ideas for creating on-the-fly:
Inspirational Thank You Videos
Spend a day with your team, recording a quick note on what they’re grateful for this year. We’ll touch it up with plenty of time to carve the Thanksgiving turkey.
Employees too busy to get on camera? Come up with a list of what’s good in the world that your company can get behind—use stock video, photos, and a VidMob editor to send out something that will remind us all of what to be grateful for.
Day-parted Stories or Ads
Share the experience in play-by-play fashion of how you prepare for a festive meal, strategize holiday shopping, or a walkthrough favorite holiday traditions. Share piecemeal to keep audiences engaged throughout the day. Our favorite idea? A step-by-step of a perfect Thanksgiving day—from putting the Turkey in the oven in the AM to feasting in the PM to family flag football to round out the night.
Rare (and lucky!) are the folks who don’t have to travel for the holidays. For the rest of us, creating traveler-friendly holiday greetings and geo-targeted video ads is a surefire way to pleasantly surprise travelers (and distract from mind-numbing traffic). Offer weekly holiday greetings by incorporating copy and/or imagery from quintessential local landmarks.
Feeling inspired? Great! Start any of the above projects today to get holiday-ready ads in no time. We’re so excited to see what you come up with.
Drop us a line at email@example.com to brainstorm ideas and request more info about our Holiday Packages.