Cheers to a Great 2017!

This past year has given us so much to be grateful for. From opening new offices in Chicago and Los Angeles to ramping up relationships with our awesome partners, it has a been a milestone year for us as a company. And we couldn’t have gotten here without your enduring support!

Here’s a brief roundup of our most memorable stories as we reflect on 2017:

January-March (2017)

April-June (2017)

July-September (2017)

October-December (2017)

For more on this past year’s stories, check out VidMob in the press.

VidMob Selected for Launch of Snap Lens Studio!

For Snapchatters, 2017 was arguably the year of the dancing hotdog. This quirky, fun hotdog quickly won the hearts of users, appearing alongside or as the starring role in hundreds of thousands of snaps.

Between these World Lenses (like the hotdog) and Snap’s Face Lenses (like the fan-favorite puppy dog), Snapchat offers an incredibly unique opportunity for brands to both enter into and interact with their audience in real time. Notably, this ability to seamlessly immerse a brand into a user’s day-to-day communications has a serious impact on brand favorability and affinity—some brands boasting a boost of 19+ and 6+ points respectively.

Which is why, today, we’re so thrilled to announce that VidMob has been selected by Snap to be an expert lens creator as part of the Snap Lens Studio! Only a small handful of agencies and creative platforms were given the distinction, and we are honored to be among them. As an official Snapchat Creative Partner, we’re excited to be at the forefront of this amazing product. Our pool of specially trained AR and 3D specialists are eager to begin creating your brand’s version of the dancing hotdog superstar.

Our Series A Funding Announcement

My, how time flies! Two years ago this month, we launched our mobile app. A year ago this month, we launched our desktop app. This month, we are so proud to announce that we’ve raised our Series A funding.

What this means to our team, our creator community, and all those who have believed in us from the get-go is hard to put into words. We’re super excited about building out an even stronger team across our four locations in New York, Los Angeles, Chicago, and Massachusetts. And we’re eager to ramp up our ability help even more companies, agencies, and brands improve their video production efforts and make human creativity scalable.

A very special thanks to our Series A round investors, including Manifest Investment Partners, Interlock Partners, Stampede Ventures, Acadia Woods Partners, and Macanta Investments.

Highlights from Our Creator Meet & Greet in LA

Earlier this week we invited a group of our LA-based creators to swing by our new office in West Hollywood and get to know some of the VidMob team. We feasted on hearty barbeque and sipped on cocktails, as we learned more about the talented people that make up our community.

We were blown away by the enthusiasm and above-and-beyond dedication of our creators. Their excitement and passion for what we’re building, their insights for how to grow the platform, and their down-for-anything hustle meant so much to hear in person. We’re so lucky to have them on our team!

It was also great to see both old and new faces alike—from those that have been with us from the very start and those who’ve recently joined the ranks. Providing an opportunity for our creators to meet in person and get to know one another was a fantastic way to not only learn more about the similarities and differences, but also to foster our growing creator community.

Even VidMob West’s office pup, Burt, got in on the action.

Many thanks to all who attended! We feel so lucky and energized after meeting with our community. We learned a great deal by getting everyone together to share their stories, discuss how they use the platform, and get to know one another. We can’t wait to announce some of the exciting updates we have coming your way as a result of this event, and we look forward to hosting our next meet-and-greet!

Stay tuned for our next creator mixer, which will be held at our headquarters in NYC. Want to attend? Reach out to us at support@vidmob.com to get on the invite list and receive event updates. 

Our New LA Office!

Our west coast team is growing fast (we’re hiring!), so it was high time for an office space upgrade to accommodate. We’re excited to share with you a little behind-the-scenes tour of VidMob West’s new home base.

Take the Office Tour

Nestled at the base of the Hollywood Hills, VidMob West secured a spacious condo and converted into a pretty rad place to work.

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The big, open-air layout and high ceilings allow for plenty of energizing California sunshine and blue sky views—with the added bennie of a conference room that overlooks a pool!

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The industrial-mod decor gives the space a streamlined, polished look, while the pops of teal are a bright nod to the vibrancy of the nearby Pacific coast.

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But the best part has got to be the killer vinyl selection, brightening the background noise.

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And, of course, the company of resident office pooch, Burt!

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For even more office pics, check out the gallery below.

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We’d love to hear what you think of the new space. Drop us a line in the comments below or get in touch at support@vidmob.com. Want to join the team? Check out these positions!

3 Spooktacular Ads to Create & Run in Time for Halloween

With Halloween right around the corner, we came up with a few easy ads ideas that you can create and run in time for the 31st—even if you don’t have any video to start with.

Carving Pumpkin

What else says Halloween like a Jack-o-lantern? Get in the spirit and customize your brand’s own pumpkin to showcase a seasonal discount, a big announcement teaser, or to simply wish your followers well this all hallow’s eve.

How to execute: Animate the carving of a secret message or deal into the pumpkin or create a cinemagraph or GIF of candlelight flickering inside a logo-, discount-, message-carved pumpkin.

Spooky Trees

Go all Sleepy Hollow with your creative by decorating some eerie-looking trees with leaf-like animations. Hide special deals, discounts, messages, or products behind tree limbs lined with bats or ghosts. Encourage users to click or swipe up to reveal what’s underneath.

How to execute: Subtly animate the movement of a bat wing or the swoosh of a ghost to slip a sneak peek of what’s waiting to be uncovered.

Trick or Treat

Tempt viewers to click or swipe up for a trick or a treat. Lead those that engage to a landing page that randomizes results with an exciting discount, trick GIF, or early product release.

How to execute: Animate a bowl of candy with different pieces revealing potential tricks and treats they might see on the landing page.

Now that you have three at-the-ready ideas for Halloween, jump right in to start creating. All set for Halloween weekend? We look forward to seeing your creative in our social feeds!

Wrap Your Head around the Holidays

With Labor Day in the rearview mirror, it’s time to start plotting your holiday campaigns. We’ve put together a list of creative ideas to help you build an arsenal of amazing videos that will keep your brand top of mind all season long.

The singular “hero” ad is an obsolete concept because consumers are bombarded daily with ads and editorial content. Your hero ad may stand out, but it will be quickly forgotten. The way to stay relevant is to stay in the conversation with a steady flow of great video. VidMob is here to help.

Work with What You’ve Got

No need to reinvent the wheel. Gather together your top-performing ads and we’ll help bring them up to speed for the season.

[Did you know? Videos can be made from stills. A little motion can have great emotional impact.]

Deck the Ads with Boughs of Holly

Decorate your super-star ads—from product shots to popular UCG content—with blinking lights, bows, ribbons, or (as the song goes) boughs of holly.

Letters to Santa

Take your stills and freshen them up with festive, handwritten copy that writes in over your top-performing product shots. “Dear Santa, all I want for Christmas is…

Unwrap Ads

Tap into the element of surprise this season by “wrapping” a special message in a cinemagraph. Try crinkling holiday paper or a swaying red ribbon to tempt users to swipe up and “unwrap” the ad. Inside, they can receive anything from a special dancing image, holiday greeting, or a decorated discount.

[sidebar: If you’re down with the idea that you need a lot of video and want information about our Holiday Video Packages, drop us a line at info@vidmob.com]

Everything’s Better with an Ugly Sweater

Nothing says “the holidays” quite like an ugly sweater. With a touch of motion, you can slip on an ugly sweater overlay onto product shots, employee photos, or happy customer testimonials for a good laugh and lighthearted brand expression.

Animated Logo Wishes Happy Holidays

Everyone has a logo. And the ways you can dress it up for the holidays are endless. Even if you have no idea what you want to do, one of our creators can help you come up with a clever, festive concept for getting your brand in the holiday spirit—think donning a Santa hat, wrapping it in a gift box, hanging it on a tree, or writing it in lights.

Add a Jingle

For platforms where sound-on is a key part of the user experience, adding holiday music to your ads is a great way to give them an added kick of festive energy.

12 Days of Ads

By using a combination of any of the above ideas, you can create a 12-day campaign in the spirit of the “Twelve Days of Christmas.” The campaign can center around anything: promotional discounts, your top-selling products, client testimonials, inspirational messages, gift-giving/donations, contests, wish lists—you name it.

Bonus points for setting it to the theme of the original song.

Black Friday / Cyber Monday / Giving Tuesday

Put a different spin on any of our ideas by tailoring it to one (or all!) of these big-sell holidays. We’ll help you create fast cuts to stay top of mind during these prime opportunities.

Quick-Create from Stock, UGC, or Easy Internal Shoots:

Eager to create something 100% fresh? Here are a few more ideas for creating on-the-fly:

Inspirational Thank You Videos

Spend a day with your team, recording a quick note on what they’re grateful for this year. We’ll touch it up with plenty of time to carve the Thanksgiving turkey.

Employees too busy to get on camera? Come up with a list of what’s good in the world that your company can get behind—use stock video, photos, and a VidMob editor to send out something that will remind us all of what to be grateful for.

Day-parted Stories or Ads

Share the experience in play-by-play fashion of how you prepare for a festive meal, strategize holiday shopping, or a walkthrough favorite holiday traditions. Share piecemeal to keep audiences engaged throughout the day. Our favorite idea? A step-by-step of a perfect Thanksgiving day—from putting the Turkey in the oven in the AM to feasting in the PM to family flag football to round out the night.

Geofilters

Rare (and lucky!) are the folks who don’t have to travel for the holidays. For the rest of us, creating traveler-friendly holiday greetings and geo-targeted video ads is a surefire way to pleasantly surprise travelers (and distract from mind-numbing traffic). Offer weekly holiday greetings by incorporating copy and/or imagery from quintessential local landmarks.

Feeling inspired? Great! Start any of the above projects today to get holiday-ready ads in no time. We’re so excited to see what you come up with.

Drop us a line at info@vidmob.com to brainstorm ideas and request more info about our Holiday Packages.