Verizon Media Analytics Now Available in Creative Intelligence

By : Katie Fagan

11/20/19

If social ads are the darlings of digital advertising, native ads are the unsung heroes, attracting three times more attention and ten times better performance than traditional mobile ads. And with an estimated 63% of mobile ad spend dedicated to mobile display ads in 2020, understanding which creative decisions drive performance is more important than ever.

This is why we built Creative IntelligenceTM, to measure the impact of what viewers see. Creative Intelligence uses AI technology to identify every creative detail in an ad and crosses the data set with campaign performance stats to tell you which visual elements move the needle, and by how much. At a time when the average ad is viewed for less than 3 seconds, every creative decision matters.

And now that Creative Intelligence is connected to Verizon Media you can dramatically improve the creative performance of your native and display ads. Reach out if you’d like to give it a try for free. First month’s on us.

Identify Visuals That Impact View Duration

Computer vision and advanced machine-learning systems tag your ads frame-by-frame to see which elements generate attention — powering effective in-flight optimizations. The Watch Dashboard allows you to see when audiences stop watching and which visual element may be causing them to lose interest.

Group similar ads by concept and analyze themes to see which ones resonate most with your target audience. You can compare ads with and without your celebrity spokesperson to see which one(s) work best for each campaign objective. You can compare ads with and without on-screen text to maximize the effectiveness of your call to action. You can compare product demo ads to testimonial ads to see which works better for each audience segment.

Know Which Verizon Media Ads Works Best

Learn your brand’s unique best practices by discovering the ad formats are most effective for each creative concept. Nail down precisely which visuals or creative themes impact performance across ad type or objective (placements and audience coming soon).

With these actionable insights, VidMob Creators can turn around improved ads immediately. As your creative gets smarter, your campaign performance gets better.

To celebrate our new partnership with Verizon Media, we’re offering a one-month, free trial of Creative Intelligence. Click here to learn how you can boost the creative effectiveness of your Verizon Media ads.