3 Ways to Find the Perfect Editor’s Bid

You’ve created a project, chosen the clips and photos for your video, and have sent that baby to bid—congrats! You’re on your way to making a great video.  

Now all that’s left to do is pick that fateful editor’s bid. For those of us who struggle to just pick an entree for dinner, deciding on who will be the one to help craft your video masterpiece can feel somewhat daunting.

But not to fear! We’ve gathered up our top three tips for using our platform so you can guarantee you’ve found the perfect bid (and spend your time figuring out what to eat instead):

    1. Thumbs Up / Thumbs Down: Not just for emojis anymore. Our thumbs up and thumbs down buttons help to definitively tell our algorithm which bids you want to see again and which bids you want to eliminate—in fact, thumbing down is the easiest and fastest way to see new bids. This way, if you’re holding out for that perfect bid (but are too scared to get rid of some “maybes”), the next time you open the app or manually refresh, your bid selection will be replenished to show brand new bids, to hold on to those you’ve thumbed up, and to completely eliminate those that you’ve thumbed down.
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    2. The Swipe vs. The Tap: When you swipe by an editor’s bid, our algorithm takes note. And when you tap in to view an editor’s profile, our algorithm notes that too. These actions help our algorithm feed you bids that are more in line with the ones you’ve tapped-to-view and less like the ones you’ve swiped by so that we can bring you a more perfectly curated selection of editor bids (now only if restaurant menus did this…).SwipevsTap copy
    3. Favoriting: Found an editor you’d like to work with either on this project or in the future? You can add them to your list of favorites! Unlike the thumbs up, which will preserve an individual bid for a particular project, favoriting saves the editor to a list so that they appear first in your bid selections (and, in an upcoming version of the app, you can ping them to bid on projects in the future).GaryRoach copy

Moral of the story? The more you play with the bid cards, the more likely you are to teach our algorithm exactly the types of bids and the types of editors you’d prefer to see. Because, who wouldn’t want a uniquely personal curated list of top editors vying to work on your video project?

For more tips on making the most of your VidMob experience, be sure to sign up for our newsletter and follow us on social media: @VidMob for Twitter, Facebook, Instagram, and Pinterest

Smart Bids: Enabling Connection to the Power of Human Creativity

Here at VidMob we truly believe in the power of human creativity and, as we continue to build our product, we stay focused on our mission of connecting content generators with the creative vision of our VidMob editors in order to create amazing videos.

Today, we expect everything in an instant, and this is especially true on mobile. As we thought about our platform, our editors, the app, and our consumers—bundled with that fact that creativity doesn’t happen in an instant—we knew that we had find a way to give users instant access to editors as soon they were ready. We also had to figure out how to balance that with the expectations of our editors who know that creating something magical takes time and has a monetary value to it. That is how VidMob Smart Bids was born (or as the editors know it, auto-bids).

VidMob Smart Bids help us bridge that gap between instant results and the power of human creativity. The “algorithm” (scary word) or system that we developed and will continue to improve upon, is meant to connect a user’s project to an editor who will find the work both creatively and financially rewarding.

How Do We Do This?

 

The Match Up!
When you’ve configured the fields of an auto-bid, you are telling us exactly what size project that bid should apply for and the price that it is worth to you. So the very first thing we do is find all bids that match the project size. This is based on three factors: the total media submitted by the user (both length and total files), the length of time for the editor to complete the project, and the project’s category.

The Weigh-In!
Like any good competition, we weight the bids across many different factors. It all starts with the editor’s profile. We believe that editors who embrace the VidMob platform and take the time to highlight their skills and creative preferences will be the most rewarded by our Smart Bidding system. Before we even look at bid price when selecting results that a user will see, we look first at the relevant content an editor has within their profile and auto-bid. Do they have portfolio items that are relevant to the category that the project is in? Have they published them to MobFeed? What are their project preferences? Have they provided an engaging bio and notes with their bids? If they’ve worked on projects in the past, how responsive were they to users through our messaging system and turn around of drafts for review? What is their rating as an editor? What is their rating for past projects in this category? Etc. We take all these factors (and more) into account when selecting the bid results a user sees.

We believe all editors should have an equal opportunity to find a job through the VidMob marketplace. So, in addition to the above factors, we also look at the amount of active jobs that an editor currently has. Editors that have jobs in progress might not show up before editors that currently are not working on any project. We want to be fair, after all!

Fair Market Value
After all that, then we finally take price into consideration. We look at all bids available for the project and calculate a price curve that represents the low, middle, and high prices of available bids. To prevent any race to the bottom or display of unrealistically high bids to the user, we significantly reduce the weight of those bids that are on the extreme ends of the price spectrum. From there, we present the first set of results to the user.

Favorites Trump All
We should add that there is one thing that trumps all in the Smart Bid Algorithm—a user’s favorite editors. The main purpose of the MobFeed (and eventually, similar efforts on the web in general), is to enable potential consumers to curate a list of favorite editors. When someone sees a video that they like, we don’t want them to “like” the video. We want them to “favorite” the editor. Then, when he or she next creates a project and puts it out to bid, guess whose bids they see right up in front of everyone else’s? That’s right, those folks that they favorited previously. We think this is an awesome way to foster repeat relationships among people who have worked well together in the past, and by building a transactional layer on top of the experience of video viewing around the web, hopefully create a ton of new work for talented editors.

Now What?
Well, it’s now up to the users to drive the marketplace and determine the bids that are right for their project. We present them with a limited set of bids to work with. They start to swipe through the results, look at specific bids, play portfolio items, and maybe decide to thumbs up or down a bid. All of these actions impact the next set of results that they see. The more a user engages with an editor’s bid card by opening it, viewing an editor’s portfolio items, etc., the more interested they are in what the editor has to offer. This is why we recommend having a personalized bio and bid notes, as it is a user’s primary introduction to you as the editor.

We know the system is not perfect today and we are gathering feedback in real-time from both editors and users to perfect it for the future. We’re collecting data, we’re collecting feedback, and we’re as committed as ever to make sure VidMob is a video marketplace that works for everyone. We believe in bringing the work to our editors so they don’t have to spend hours every day bidding on projects that they might not win. You set up your auto-bids, sit back, and let the Smart Bids system bring the jobs to you. And if you have any suggestions for how to make the system even better, we’re all ears! Just shoot us a line at support@vidmob.com.

The Art of Bidding

VidMob hasn’t even launched yet, but we have put a lot of thought into the bidding process. Here are some important things to keep in mind when create your bids:

 

Make sure your bid is reasonable by asking yourself what the work is actually worth. There are going to be a lot of very talented editors working with VidMob, and you need to make sure your bid is reasonable if you want it to get picked. Don’t worry about what your normal rate is, but focus on what you think the work is worth. If you set your price too high, you are going to price yourself out of the market. If you set your price too low, bids that you win won’t be worth your time. The key is to evaluate each project on a case-by-case basis to figure out the appropriate amount to bid for a project.

 

Think about how long it will take to complete the project. If you are a wedding videographer, you can probably edit together wedding videos in your sleep. For projects that you can turnaround quickly, it makes sense to bid lower. Having happy customers will increase your rating and visibility for future jobs. Customers will have the option to sort their prospective bids by price or by rating. If you can consistently deliver top-quality projects, you will shoot to the top of the rating, and can begin to charge more for your future work.

 

Don’t be afraid of bidding on projects outside your comfort zone. It may be daunting to work in a genre you have never worked in before, but it’s a great learning experience that will force you to think outside the box. You may enjoy the new genre and begin taking on more projects in different genres.

 

Embrace the auto-bid. I’ll get more into auto-bidding in a future post, but it revolves around taking a particular genre of video, and setting up certain criteria that you know you will be comfortable, to gather a large swath of projects to which you are best suited. In our wedding videographer example, an auto-bid could specify that she will do any wedding project with less than 1-hour of footage and has at least one week before the due date for a certain price. By setting this up, as an editor you won’t have to look through every possible project to find the right fits. When a customer matching the criteria creates a project, they will immediately see everyone with a qualifying auto-bid and can select their editor immediately.

 

Please let us know if you have any questions about the bidding process, and we’ll be happy to answer in the comments down below.