Highlights from Our Creator Meet & Greet in LA

Earlier this week we invited a group of our LA-based creators to swing by our new office in West Hollywood and get to know some of the VidMob team. We feasted on hearty barbeque and sipped on cocktails, as we learned more about the talented people that make up our community.

We were blown away by the enthusiasm and above-and-beyond dedication of our creators. Their excitement and passion for what we’re building, their insights for how to grow the platform, and their down-for-anything hustle meant so much to hear in person. We’re so lucky to have them on our team!

It was also great to see both old and new faces alike—from those that have been with us from the very start and those who’ve recently joined the ranks. Providing an opportunity for our creators to meet in person and get to know one another was a fantastic way to not only learn more about the similarities and differences, but also to foster our growing creator community.

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>Even VidMob West’s office pup, Bert, got in on the action.

Many thanks to all who attended! We feel so lucky and energized after meeting with our community. We learned a great deal by getting everyone together to share their stories, discuss how they use the platform, and get to know one another. We can’t wait to announce some of the exciting updates we have coming your way as a result of this event, and we look forward to hosting our next meet-and-greet!

Stay tuned for our next creator mixer, which will be held at our headquarters in NYC. Want to attend? Reach out to us at support@vidmob.com to get on the invite list and receive event updates. 

Our New LA Office!

Our west coast team is growing fast (we’re hiring!), so it was high time for an office space upgrade to accommodate. We’re excited to share with you a little behind-the-scenes tour of VidMob West’s new home base.

Take the Office Tour

Nestled at the base of the Hollywood Hills, VidMob West secured a spacious condo and converted into a pretty rad place to work.

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The big, open-air layout and high ceilings allow for plenty of energizing California sunshine and blue sky views—with the added bennie of a conference room that overlooks a pool!

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The industrial-mod decor gives the space a streamlined, polished look, while the pops of teal are a bright nod to the vibrancy of the nearby Pacific coast.

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But the best part has got to be the killer vinyl selection, brightening the background noise.

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And, of course, the company of resident office pooch, Bert!

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For even more office pics, check out the gallery below.

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We’d love to hear what you think of the new space. Drop us a line in the comments below or get in touch at support@vidmob.com. Want to join the team? Check out these positions!

3 Spooktacular Ads to Create & Run in Time for Halloween

With Halloween right around the corner, we came up with a few easy ads ideas that you can create and run in time for the 31st—even if you don’t have any video to start with.

Carving Pumpkin

What else says Halloween like a Jack-o-lantern? Get in the spirit and customize your brand’s own pumpkin to showcase a seasonal discount, a big announcement teaser, or to simply wish your followers well this all hallow’s eve.

How to execute: Animate the carving of a secret message or deal into the pumpkin or create a cinemagraph or GIF of candlelight flickering inside a logo-, discount-, message-carved pumpkin.

Spooky Trees

Go all Sleepy Hollow with your creative by decorating some eerie-looking trees with leaf-like animations. Hide special deals, discounts, messages, or products behind tree limbs lined with bats or ghosts. Encourage users to click or swipe up to reveal what’s underneath.

How to execute: Subtly animate the movement of a bat wing or the swoosh of a ghost to slip a sneak peek of what’s waiting to be uncovered.

Trick or Treat

Tempt viewers to click or swipe up for a trick or a treat. Lead those that engage to a landing page that randomizes results with an exciting discount, trick GIF, or early product release.

How to execute: Animate a bowl of candy with different pieces revealing potential tricks and treats they might see on the landing page.

Now that you have three at-the-ready ideas for Halloween, jump right in to start creating. All set for Halloween weekend? We look forward to seeing your creative in our social feeds!

Wrap Your Head around the Holidays

With Labor Day in the rearview mirror, it’s time to start plotting your holiday campaigns. We’ve put together a list of creative ideas to help you build an arsenal of amazing videos that will keep your brand top of mind all season long.

The singular “hero” ad is an obsolete concept because consumers are bombarded daily with ads and editorial content. Your hero ad may stand out, but it will be quickly forgotten. The way to stay relevant is to stay in the conversation with a steady flow of great video. VidMob is here to help.

Work with What You’ve Got

No need to reinvent the wheel. Gather together your top-performing ads and we’ll help bring them up to speed for the season.

[Did you know? Videos can be made from stills. A little motion can have great emotional impact.]

Deck the Ads with Boughs of Holly

Decorate your super-star ads—from product shots to popular UCG content—with blinking lights, bows, ribbons, or (as the song goes) boughs of holly.

Letters to Santa

Take your stills and freshen them up with festive, handwritten copy that writes in over your top-performing product shots. “Dear Santa, all I want for Christmas is…

Unwrap Ads

Tap into the element of surprise this season by “wrapping” a special message in a cinemagraph. Try crinkling holiday paper or a swaying red ribbon to tempt users to swipe up and “unwrap” the ad. Inside, they can receive anything from a special dancing image, holiday greeting, or a decorated discount.

[sidebar: If you’re down with the idea that you need a lot of video and want information about our Holiday Video Packages, drop us a line at info@vidmob.com]

Everything’s Better with an Ugly Sweater

Nothing says “the holidays” quite like an ugly sweater. With a touch of motion, you can slip on an ugly sweater overlay onto product shots, employee photos, or happy customer testimonials for a good laugh and lighthearted brand expression.

Animated Logo Wishes Happy Holidays

Everyone has a logo. And the ways you can dress it up for the holidays are endless. Even if you have no idea what you want to do, one of our creators can help you come up with a clever, festive concept for getting your brand in the holiday spirit—think donning a Santa hat, wrapping it in a gift box, hanging it on a tree, or writing it in lights.

Add a Jingle

For platforms where sound-on is a key part of the user experience, adding holiday music to your ads is a great way to give them an added kick of festive energy.

12 Days of Ads

By using a combination of any of the above ideas, you can create a 12-day campaign in the spirit of the “Twelve Days of Christmas.” The campaign can center around anything: promotional discounts, your top-selling products, client testimonials, inspirational messages, gift-giving/donations, contests, wish lists—you name it.

Bonus points for setting it to the theme of the original song.

Black Friday / Cyber Monday / Giving Tuesday

Put a different spin on any of our ideas by tailoring it to one (or all!) of these big-sell holidays. We’ll help you create fast cuts to stay top of mind during these prime opportunities.

Quick-Create from Stock, UGC, or Easy Internal Shoots:

Eager to create something 100% fresh? Here are a few more ideas for creating on-the-fly:

Inspirational Thank You Videos

Spend a day with your team, recording a quick note on what they’re grateful for this year. We’ll touch it up with plenty of time to carve the Thanksgiving turkey.

Employees too busy to get on camera? Come up with a list of what’s good in the world that your company can get behind—use stock video, photos, and a VidMob editor to send out something that will remind us all of what to be grateful for.

Day-parted Stories or Ads

Share the experience in play-by-play fashion of how you prepare for a festive meal, strategize holiday shopping, or a walkthrough favorite holiday traditions. Share piecemeal to keep audiences engaged throughout the day. Our favorite idea? A step-by-step of a perfect Thanksgiving day—from putting the Turkey in the oven in the AM to feasting in the PM to family flag football to round out the night.

Geofilters

Rare (and lucky!) are the folks who don’t have to travel for the holidays. For the rest of us, creating traveler-friendly holiday greetings and geo-targeted video ads is a surefire way to pleasantly surprise travelers (and distract from mind-numbing traffic). Offer weekly holiday greetings by incorporating copy and/or imagery from quintessential local landmarks.

Feeling inspired? Great! Start any of the above projects today to get holiday-ready ads in no time. We’re so excited to see what you come up with.

Drop us a line at info@vidmob.com to brainstorm ideas and request more info about our Holiday Packages.

Create & Run Audience Filters on Snapchat

You’re likely familiar with the fun, captivating filters Snapchatters love to overlay on their selfies and snaps. These filters vary daily—most prolifically with the changing seasons, big holidays, or by city and location. They’re part of what makes Snapchat a standout social media platform and are iconic of the Snap experience, allowing users an additional layer of personalization and play in their day-to-day communications.

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Previously, brands could tap into this play by creating Geofilters, accessible by Snapchatters in a fenced location. Now, Snapchat has expanded their targeting capabilities, allowing brands to create filters tailored to a specific audience no matter their location—which is huge. Now, brands can guarantee their message is seen only by their intended audience. Win!

So how do you get your Snapchat audience to start snapping with your filter? Well, first you’ll need to create one. (If you have something designed and ready to rock, skip ahead to the “Deploy Your Filter on Snapchat with VidMob”)

Connect with One of VidMob’s Snapchat Specialists

Snapchat named us a Creative Partner because they trust in the quality of work our creators consistently produce. Our Snapchat specialists can design your custom filter in a matter of days—or even hours if you’ve got a particularly tight deadline.

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Already have a few assets you think could work? Send it to one of our creators for the finishing touches so it’s approve-ready in a flash.

Deploy Your Filter on Snapchat with VidMob

Ready for Snapchatters to start playing with your filter? Head over to our Snapchat Manager to launch your new filter into the Snapchat ether. From there, you can track your filter’s performance and compare it to others within your larger media strategy—making adjustments to budget as necessary.

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It’s that simple. Let VidMob be your one-stop shop for creating and running timely, magnetic filters your fans will love to snap.

Need More Creative Ammo?

Exceptional video is all in the details. It’s the perfectly synced song, a well-timed graphic flare, or footage that transports you to another world. It’s the ammo you need to make your video complete. So, we’re excited to share the news that VidMob has launched a Stock Media Library full of millions of videos, photos, and illustrations to purchase for your project.

You can seamlessly access the library as you create your project, and add and remove choices with one click. Preview your stock library selections at no cost, and buy only what you think works best. All costs are passed through from our third party partners—no markup by VidMob!

Here are a few of the highlights from this integration with our first partner, Pond5:

Search

Whether you want to create something from scratch or need to spice up a video bordering on ZZZ, you can find what you need in a quick search.

Track down videos, photos, music, illustrations, and motion graphics by keyword, media type, or from our top curated selections.

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Add to Your Project

Add as Preview

Upload watermarked versions of stock media directly to your project. This way, you can know for sure if it’s the right match before you make a purchase.

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Purchase for Use

Know exactly what footage you want to include? You can purchase it on the spot, ready and cleared for use in your project.

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Time to finalize assets you’ve selected as a preview? Your editor will notify you with a list of the media used in your project, so you can purchase it for cleared usage in your video.

Also, note that you can always review the items added to your cart before making a purchase, and swap other items in/out until you’ve settled on the perfect mix for your video.

Excited about this new feature? Share this post with your team! Have even better ideas for how to improve VidMob? Write to us at support@vidmob.com. We’d love to hear from you.

But Who Cares…

An Old Dinner

All the guests arrived on time. The whole team was there—all the developers, who had labored for years to build an innovative product, and their new CEO, who had recently purchased the company and flown in from out of town for the night.

The food was delicious, cooked to perfection and coupled with precision, with a mix of made-to-order cocktails and paired wines. In short, everything went off without a hitch. But then again, is there any surprise in that? After all, what’s a small dinner at your home with its handful of critical path items, a few dependent tasks, and a semi-flexible delivery hour?

For a team that regularly handles infinitely more challenging coordination problems with hundreds of tasks per week, all with interlocking dependencies, getting a well-cooked steak on the table in time to keep your team from knifing each other didn’t even require a JIRA task. And as the team lead and his wife reminisced after all of the dishes were done and the guests had all gone home, all they could think about was how perfect this night had been. The signs were definitely positive. Maybe this new management would actually work out.

The following morning, the team arrived in the office still basking in the hopeful glow of a night gone right. Sitting at the top of the company’s internal blog, they found an article posted by the CEO. Expecting it to be some sort of public thank you, one by one they all began to read. And one by one, their jaws dropped. It started out all right. The opening sentences were all about how the meal was great, and how it was clear throughout the evening that the team cared about each other, got along well, and generally operated like a family. It was the next line, though, that stopped them in their tracks:

“But who cares…”

But who cares, dot dot dot. The CEO went on from there to flip the tone entirely. None of the preceding mattered. He did not care in the least that they enjoyed working together. He did not care that they had forged a positive work environment over years of execution. He did not care about any of this. All that mattered was the work, and the more they liked each other, the harder it was going to be to fire people in the months ahead.

It probably shouldn’t come as a surprise that the company mentioned above lost a significant portion of its development team shortly after that night. The company hasn’t grown in years and likely won’t grow anytime before it shuts its doors for the last time. And when that day comes, the management of the company will have only itself to blame.

The world is changing. And companies that don’t realize the role their employees will play in that are the ones most likely to wake up one day and find that it changed without them.

The Widening Definition of Shareholder

Corporations have porous borders, and the only kind of employee you should ever want is one that has the option to leave at any moment. Even better, multiple options. Because the reality in today’s startup world is that ideas are meaningless.

That’s not to say that a company doesn’t need a good idea. It does. But with the hive brain that results from a fully connected society, you have to assume that most ideas are simultaneously had by dozens of other people. At least a few of them will start the same company as you. And the only way to survive and build a leading company is to out-innovate, out-execute, and out-hustle your competition. The key point, though, is that this cannot be done with anything other than A+ talent in every role in an organization.

And this is where the selfish side of taking care of your employees comes into play. There are countless studies that show that companies with happier employees get more patents awarded, are more productive on a per capita basis, and have lower turnover. Think attracting A+ talent is hard? Try losing them and finding a replacement, thus essentially hiring and training twice for every available position.

But there is also a less selfish side to building the right kind of organization. After two decades of increasing private equity purchases and cost rationalizations in every sector in the economy, many companies no longer see their employees and community members as important shareholders. All decisions are made to optimize for quarterly earnings, leading to less and less stability for workers. Couple this with changing health care policy at the Federal level and an awful lot of folks are feeling less comfortable than they should. Do companies need to operate like this?

Our view at VidMob is that the answer to this question is an emphatic ‘no.’ When we started the company, the long-term goal was to create a million jobs for the creators in our marketplace and, through that, hopefully positively impact people’s lives at scale. But closer to home, we wanted to build a company which was keenly aware of its multiple constituencies and cared for each of them. Our employees, our creators, our clients, our investors, and the communities within which we live and operate—they are all important “shareholders” as far as we’re concerned.

So while we certainly celebrate every big deal we close, and every time a client emails us thanking our service for a job well done, we’re equally excited that VidMob is in a position to offer some of the best health benefits available. That, and with an engineering team of eight people now in the Berkshires, we’re beginning to add real economic value to a community whose industrial heyday has passed—but has a bright future on the horizon.

A New Dinner

We recently had our own dinner in the same setting as the one mentioned above. The same home and hosts. And at least a few of the same people around the table. But the management was different, and with it, so was the way of thinking. We weren’t really celebrating anything in particular, which is often the best reason to celebrate. Perhaps a successful day prioritizing features and making sure we were all in sync in the long-term product roadmap is reason enough.

In the midst of all this, the story of the old CEO and his blog post came up. I couldn’t help but think how desperately we’d be failing in our mission if we ever felt or behaved that way. And while any one company’s ability to impact a society is limited, if thousands of companies all adopt an evolved view of their responsibility to their community, that can make an impact.

So who cares? The short answer is that VidMob does. We care for selfish reasons because we know that it will lead to a better caliber employee and better results for the company. But we also care because we recognize our role in the world around us. And if you care too, give us a call. We’re hiring.