Our Series A Funding Announcement

My, how time flies! Two years ago this month, we launched our mobile app. A year ago this month, we launched our desktop app. This month, we are so proud to announce that we’ve raised our Series A funding.

What this means to our team, our creator community, and all those who have believed in us from the get-go is hard to put into words. We’re super excited about building out an even stronger team across our four locations in New York, Los Angeles, Chicago, and Massachusetts. And we’re eager to ramp up our ability help even more companies, agencies, and brands improve their video production efforts and make human creativity scalable.

A very special thanks to our Series A round investors, including Manifest Investment Partners, Interlock Partners, Stampede Ventures, Acadia Woods Partners, and Macanta Investments.

Our New LA Office!

Our west coast team is growing fast (we’re hiring!), so it was high time for an office space upgrade to accommodate. We’re excited to share with you a little behind-the-scenes tour of VidMob West’s new home base.

Take the Office Tour

Nestled at the base of the Hollywood Hills, VidMob West secured a spacious condo and converted into a pretty rad place to work.

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The big, open-air layout and high ceilings allow for plenty of energizing California sunshine and blue sky views—with the added bennie of a conference room that overlooks a pool!

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The industrial-mod decor gives the space a streamlined, polished look, while the pops of teal are a bright nod to the vibrancy of the nearby Pacific coast.

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But the best part has got to be the killer vinyl selection, brightening the background noise.

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And, of course, the company of resident office pooch, Burt!

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For even more office pics, check out the gallery below.

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We’d love to hear what you think of the new space. Drop us a line in the comments below or get in touch at support@vidmob.com. Want to join the team? Check out these positions!

Create & Run Audience Filters on Snapchat

You’re likely familiar with the fun, captivating filters Snapchatters love to overlay on their selfies and snaps. These filters vary daily—most prolifically with the changing seasons, big holidays, or by city and location. They’re part of what makes Snapchat a standout social media platform and are iconic of the Snap experience, allowing users an additional layer of personalization and play in their day-to-day communications.

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Previously, brands could tap into this play by creating Geofilters, accessible by Snapchatters in a fenced location. Now, Snapchat has expanded their targeting capabilities, allowing brands to create filters tailored to a specific audience no matter their location—which is huge. Now, brands can guarantee their message is seen only by their intended audience. Win!

So how do you get your Snapchat audience to start snapping with your filter? Well, first you’ll need to create one. (If you have something designed and ready to rock, skip ahead to the “Deploy Your Filter on Snapchat with VidMob”)

Connect with One of VidMob’s Snapchat Specialists

Snapchat named us a Creative Partner because they trust in the quality of work our creators consistently produce. Our Snapchat specialists can design your custom filter in a matter of days—or even hours if you’ve got a particularly tight deadline.

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Already have a few assets you think could work? Send it to one of our creators for the finishing touches so it’s approve-ready in a flash.

Deploy Your Filter on Snapchat with VidMob

Ready for Snapchatters to start playing with your filter? Head over to our Snapchat Manager to launch your new filter into the Snapchat ether. From there, you can track your filter’s performance and compare it to others within your larger media strategy—making adjustments to budget as necessary.

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It’s that simple. Let VidMob be your one-stop shop for creating and running timely, magnetic filters your fans will love to snap.

Chat Upgrades & Real-Time Project Updates Now Live!

Another week, another set of exciting new features and updates! Ready to jump in and see what’s new?

Chat Gets a Fresh Spin

We’ve added a few features that will help you expedite the collaboration process—like the ability to include attachments within a chat and to tag fellow collaborators:

Add Attachments to Chat

Having a tangible reference when providing direction or feedback is a must-have for successful collaboration. Sometimes, that’s re-sharing a brief or attaching a reference visual. Other times, it’s providing edits to a script or a supplying a new music file.

Whatever your needs, we’ve made it easy to attach media files directly into chat—so when you’re referencing a clip you’d like to use for the opening, you can drop it right into the conversation.

User Mentions

We all miss messages here and there. And if you’re involved in a particularly busy project (we’re talking lots of chats, feedback, notifications, etc.), it can be all too easy to miss your most important notes. In order to help solve for this, you can now tag your collaborators with an @mention to ensure they get notified on chats that’ll benefit from their input.

Bonus!

You might have noticed that VidMob’s Chat has bit of a different vibe. We swapped the soft grey background for a stormy, more serious shade to really make the text pop for easy reading.

Real-Time Project Updates

When you’re logged into VidMob, you’ll now have instant visibility into your project and team’s activity. So when changes happen, you’ll be able to track and respond to them in real time.

Activity Feed

Keep track of what your team is up to on VidMob in real time.

Chat Alerts

Receive chat notifications the minute they’re delivered.

Project Status

The state of your project will automatically update in your left-hand nav as you and your team progress through project creation.

Excited about these updates? Let us know what you think or, better yet, write to us with your ideas for the next new feature!

 

VidMob Is a HubSpot Connect Certified Partner!

It should be no surprise that video has become a core focus of every marketer’s agenda. Our primary goal here at VidMob is to help marketers succeed in this video-first environment, and we do this by connecting them with a global network of expert editors, animators, and motion graphics designers that can help solve for all video needs.

One of our core beliefs is that if we make video creation easy and affordable, marketers will produce more of it. And as we embark on our mission to help marketers with video across the globe, aligning ourselves with the right partners becomes even more important.

This is why we are thrilled to announce that VidMob has become a HubSpot Connect Certified Partner.

HubSpot develops inbound marketing software that allows businesses to transform the way that they market online. With video traffic expected to account for 80% of all consumer Internet traffic by 2019, the need for powerful video creation tools is paramount. Our integration enables HubSpot customers to (1) work with their existing assets to produce video content, and (2) publish video assets they’ve created on VidMob to their HubSpot accounts. This flexibility gives HubSpot marketers an opportunity to launch and optimize their video marketing campaigns at remarkable scale.

We look forward to partnering with HubSpot and helping their customers succeed with video! Check it out here to learn more.

A New Way to “Create a Project” and Other New Feature Updates

As VidMob grows and evolves, so too does our platform. With every new hire, every new partnership, and every new innovation in video our menu of services continues to expand.

Today, we’re excited to make a few product announcements. If you’re pressed for time, here’s one line that sums it all up: we’ve made it faster and easier to create new video projects, add media files, and publish directly to social channels.

If you have 30 spare seconds, read on to earn bragging rights for knowing more than your colleagues do about VidMob.

Your New Project Create Flow

We’ve built a better way for you to jumpstart your projects by simplifying how it’s done.

Now, when you log into VidMob, tell us what kind of project you’d like to make and you’re off to the races. We’ve made it easier to get specific with your video creator on which social ad formats you need, how many you need, and how quickly you need them.


Pro tip: Create a lot, learn what works best, then invest media dollars on the winning creative. Choose the VidMob Intelligent Testing Package to let your video creator know you want multiple ad versions to test. S/he will proactively recommend creative versions based on channel expertise.

One more thing! You can now upload customized briefs instead of entering project details manually.

Log in to VidMob and give the new project create flow a test drive. We’d love to get your thoughts!
**Note: This new flow currently applies only to the Social or Digital Ad type. We’ll be launching updates to our other video offerings in the near future! Stay tuned.

Organize and Delete Multiple Files at Once

By popular demand, we’ve made it a cinch to organize and reorganize your project media. Select multiple files at once in order to relocate to other folders or mass delete in one fell swoop. Simple as that.

The Project Share Page Gets a New Look & More Apps

When you click on the “Share” button after finalizing a draft, you’ll now see a heartier list of social accounts and storage platforms to select from. Depending on which platform(s) you choose to share to, you can either save and store your new video for later, push live to your favorite video hosting site, or even publish directly to your social ad accounts to instantly kickstart campaigns.

Thanks for taking the time to check out what’s new here at VidMob. Have a great idea to make VidMob next-level? Don’t hold back—we’re all ears!

PS: A whopping round of applause to our dev team for pushing these updates in near-record time. How lucky we are! Want to join this insanely talented group of tech superstars? We’re hiring.

Need More Creative Ammo?

Exceptional video is all in the details. It’s the perfectly synced song, a well-timed graphic flare, or footage that transports you to another world. It’s the ammo you need to make your video complete. So, we’re excited to share the news that VidMob has launched a Stock Media Library full of millions of videos, photos, and illustrations to purchase for your project.

You can seamlessly access the library as you create your project, and add and remove choices with one click. Preview your stock library selections at no cost, and buy only what you think works best. All costs are passed through from our third party partners—no markup by VidMob!

Here are a few of the highlights from this integration with our first partner, Pond5:

Search

Whether you want to create something from scratch or need to spice up a video bordering on ZZZ, you can find what you need in a quick search.

Track down videos, photos, music, illustrations, and motion graphics by keyword, media type, or from our top curated selections.

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Add to Your Project

Add as Preview

Upload watermarked versions of stock media directly to your project. This way, you can know for sure if it’s the right match before you make a purchase.

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Purchase for Use

Know exactly what footage you want to include? You can purchase it on the spot, ready and cleared for use in your project.

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Time to finalize assets you’ve selected as a preview? Your editor will notify you with a list of the media used in your project, so you can purchase it for cleared usage in your video.

Also, note that you can always review the items added to your cart before making a purchase, and swap other items in/out until you’ve settled on the perfect mix for your video.

Excited about this new feature? Share this post with your team! Have even better ideas for how to improve VidMob? Write to us at support@vidmob.com. We’d love to hear from you.