VidMob Selected for Launch of Snap Lens Studio!

For Snapchatters, 2017 was arguably the year of the dancing hotdog. This quirky, fun hotdog quickly won the hearts of users, appearing alongside or as the starring role in hundreds of thousands of snaps.

Between these World Lenses (like the hotdog) and Snap’s Face Lenses (like the fan-favorite puppy dog), Snapchat offers an incredibly unique opportunity for brands to both enter into and interact with their audience in real time. Notably, this ability to seamlessly immerse a brand into a user’s day-to-day communications has a serious impact on brand favorability and affinity—some brands boasting a boost of 19+ and 6+ points respectively.

Which is why, today, we’re so thrilled to announce that VidMob has been selected by Snap to be an expert lens creator as part of the Snap Lens Studio! Only a small handful of agencies and creative platforms were given the distinction, and we are honored to be among them. As an official Snapchat Creative Partner, we’re excited to be at the forefront of this amazing product. Our pool of specially trained AR and 3D specialists are eager to begin creating your brand’s version of the dancing hotdog superstar.

VidMob Named Twitter #Promote Innovation Challenge Winner!

We’re excited to share the news that VidMob was selected as Twitter’s 2017 #Promote Innovation Challenge winner in the Video category!

Recently, Team VidMob and other #Promote finalists spent two days at @TwitterNYC to discuss the state of advertising on Twitter. The contest brought together nine finalists in three different categories, all with the aim of providing turnkey solutions for marketers to tap into Twitter’s global audience.

Here are a few photos and highlights of the event:

We had a great time meeting with and presenting to a variety of decision-makers within Twitter as well as our fellow Twitter partners.

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We dove into the different ways Twitter and other partners are solving challenges for today’s digital advertisers.

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Our CEO, Alex Collmer, went to great heights (pun intended!) to stand beside contest winners, David Shadpour from Social Native in the Content + Creative category, and CyberAgent team in the Ad Tech category.

alex-collmer-vidmob-contest-winners-twitter-promote

Overall, our time spent participating in the #Promote contest was a fantastic experience for the team and we are so grateful to have been a part of it. We eagerly look forward to working with Twitter and are thrilled to help advertisers effectively engage with Twitter’s global audience.

Create & Run Audience Filters on Snapchat

You’re likely familiar with the fun, captivating filters Snapchatters love to overlay on their selfies and snaps. These filters vary daily—most prolifically with the changing seasons, big holidays, or by city and location. They’re part of what makes Snapchat a standout social media platform and are iconic of the Snap experience, allowing users an additional layer of personalization and play in their day-to-day communications.

example-snap-audience-filter

Previously, brands could tap into this play by creating Geofilters, accessible by Snapchatters in a fenced location. Now, Snapchat has expanded their targeting capabilities, allowing brands to create filters tailored to a specific audience no matter their location—which is huge. Now, brands can guarantee their message is seen only by their intended audience. Win!

So how do you get your Snapchat audience to start snapping with your filter? Well, first you’ll need to create one. (If you have something designed and ready to rock, skip ahead to the “Deploy Your Filter on Snapchat with VidMob”)

Connect with One of VidMob’s Snapchat Specialists

Snapchat named us a Creative Partner because they trust in the quality of work our creators consistently produce. Our Snapchat specialists can design your custom filter in a matter of days—or even hours if you’ve got a particularly tight deadline.

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Already have a few assets you think could work? Send it to one of our creators for the finishing touches so it’s approve-ready in a flash.

Deploy Your Filter on Snapchat with VidMob

Ready for Snapchatters to start playing with your filter? Head over to our Snapchat Manager to launch your new filter into the Snapchat ether. From there, you can track your filter’s performance and compare it to others within your larger media strategy—making adjustments to budget as necessary.

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It’s that simple. Let VidMob be your one-stop shop for creating and running timely, magnetic filters your fans will love to snap.

VidMob Is a HubSpot Connect Certified Partner!

It should be no surprise that video has become a core focus of every marketer’s agenda. Our primary goal here at VidMob is to help marketers succeed in this video-first environment, and we do this by connecting them with a global network of expert editors, animators, and motion graphics designers that can help solve for all video needs.

One of our core beliefs is that if we make video creation easy and affordable, marketers will produce more of it. And as we embark on our mission to help marketers with video across the globe, aligning ourselves with the right partners becomes even more important.

This is why we are thrilled to announce that VidMob has become a HubSpot Connect Certified Partner.

HubSpot develops inbound marketing software that allows businesses to transform the way that they market online. With video traffic expected to account for 80% of all consumer Internet traffic by 2019, the need for powerful video creation tools is paramount. Our integration enables HubSpot customers to (1) work with their existing assets to produce video content, and (2) publish video assets they’ve created on VidMob to their HubSpot accounts. This flexibility gives HubSpot marketers an opportunity to launch and optimize their video marketing campaigns at remarkable scale.

We look forward to partnering with HubSpot and helping their customers succeed with video! Check it out here to learn more.

Need More Creative Ammo?

Exceptional video is all in the details. It’s the perfectly synced song, a well-timed graphic flare, or footage that transports you to another world. It’s the ammo you need to make your video complete. So, we’re excited to share the news that VidMob has launched a Stock Media Library full of millions of videos, photos, and illustrations to purchase for your project.

You can seamlessly access the library as you create your project, and add and remove choices with one click. Preview your stock library selections at no cost, and buy only what you think works best. All costs are passed through from our third party partners—no markup by VidMob!

Here are a few of the highlights from this integration with our first partner, Pond5:

Search

Whether you want to create something from scratch or need to spice up a video bordering on ZZZ, you can find what you need in a quick search.

Track down videos, photos, music, illustrations, and motion graphics by keyword, media type, or from our top curated selections.

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Add to Your Project

Add as Preview

Upload watermarked versions of stock media directly to your project. This way, you can know for sure if it’s the right match before you make a purchase.

stock-library-preview-media

Purchase for Use

Know exactly what footage you want to include? You can purchase it on the spot, ready and cleared for use in your project.

stock-library-purchase-media-flow

Time to finalize assets you’ve selected as a preview? Your editor will notify you with a list of the media used in your project, so you can purchase it for cleared usage in your video.

Also, note that you can always review the items added to your cart before making a purchase, and swap other items in/out until you’ve settled on the perfect mix for your video.

Excited about this new feature? Share this post with your team! Have even better ideas for how to improve VidMob? Write to us at support@vidmob.com. We’d love to hear from you.

But Who Cares…

An Old Dinner

All the guests arrived on time. The whole team was there—all the developers, who had labored for years to build an innovative product, and their new CEO, who had recently purchased the company and flown in from out of town for the night.

The food was delicious, cooked to perfection and coupled with precision, with a mix of made-to-order cocktails and paired wines. In short, everything went off without a hitch. But then again, is there any surprise in that? After all, what’s a small dinner at your home with its handful of critical path items, a few dependent tasks, and a semi-flexible delivery hour?

For a team that regularly handles infinitely more challenging coordination problems with hundreds of tasks per week, all with interlocking dependencies, getting a well-cooked steak on the table in time to keep your team from knifing each other didn’t even require a JIRA task. And as the team lead and his wife reminisced after all of the dishes were done and the guests had all gone home, all they could think about was how perfect this night had been. The signs were definitely positive. Maybe this new management would actually work out.

The following morning, the team arrived in the office still basking in the hopeful glow of a night gone right. Sitting at the top of the company’s internal blog, they found an article posted by the CEO. Expecting it to be some sort of public thank you, one by one they all began to read. And one by one, their jaws dropped. It started out all right. The opening sentences were all about how the meal was great, and how it was clear throughout the evening that the team cared about each other, got along well, and generally operated like a family. It was the next line, though, that stopped them in their tracks:

“But who cares…”

But who cares, dot dot dot. The CEO went on from there to flip the tone entirely. None of the preceding mattered. He did not care in the least that they enjoyed working together. He did not care that they had forged a positive work environment over years of execution. He did not care about any of this. All that mattered was the work, and the more they liked each other, the harder it was going to be to fire people in the months ahead.

It probably shouldn’t come as a surprise that the company mentioned above lost a significant portion of its development team shortly after that night. The company hasn’t grown in years and likely won’t grow anytime before it shuts its doors for the last time. And when that day comes, the management of the company will have only itself to blame.

The world is changing. And companies that don’t realize the role their employees will play in that are the ones most likely to wake up one day and find that it changed without them.

The Widening Definition of Shareholder

Corporations have porous borders, and the only kind of employee you should ever want is one that has the option to leave at any moment. Even better, multiple options. Because the reality in today’s startup world is that ideas are meaningless.

That’s not to say that a company doesn’t need a good idea. It does. But with the hive brain that results from a fully connected society, you have to assume that most ideas are simultaneously had by dozens of other people. At least a few of them will start the same company as you. And the only way to survive and build a leading company is to out-innovate, out-execute, and out-hustle your competition. The key point, though, is that this cannot be done with anything other than A+ talent in every role in an organization.

And this is where the selfish side of taking care of your employees comes into play. There are countless studies that show that companies with happier employees get more patents awarded, are more productive on a per capita basis, and have lower turnover. Think attracting A+ talent is hard? Try losing them and finding a replacement, thus essentially hiring and training twice for every available position.

But there is also a less selfish side to building the right kind of organization. After two decades of increasing private equity purchases and cost rationalizations in every sector in the economy, many companies no longer see their employees and community members as important shareholders. All decisions are made to optimize for quarterly earnings, leading to less and less stability for workers. Couple this with changing health care policy at the Federal level and an awful lot of folks are feeling less comfortable than they should. Do companies need to operate like this?

Our view at VidMob is that the answer to this question is an emphatic ‘no.’ When we started the company, the long-term goal was to create a million jobs for the creators in our marketplace and, through that, hopefully positively impact people’s lives at scale. But closer to home, we wanted to build a company which was keenly aware of its multiple constituencies and cared for each of them. Our employees, our creators, our clients, our investors, and the communities within which we live and operate—they are all important “shareholders” as far as we’re concerned.

So while we certainly celebrate every big deal we close, and every time a client emails us thanking our service for a job well done, we’re equally excited that VidMob is in a position to offer some of the best health benefits available. That, and with an engineering team of eight people now in the Berkshires, we’re beginning to add real economic value to a community whose industrial heyday has passed—but has a bright future on the horizon.

A New Dinner

We recently had our own dinner in the same setting as the one mentioned above. The same home and hosts. And at least a few of the same people around the table. But the management was different, and with it, so was the way of thinking. We weren’t really celebrating anything in particular, which is often the best reason to celebrate. Perhaps a successful day prioritizing features and making sure we were all in sync in the long-term product roadmap is reason enough.

In the midst of all this, the story of the old CEO and his blog post came up. I couldn’t help but think how desperately we’d be failing in our mission if we ever felt or behaved that way. And while any one company’s ability to impact a society is limited, if thousands of companies all adopt an evolved view of their responsibility to their community, that can make an impact.

So who cares? The short answer is that VidMob does. We care for selfish reasons because we know that it will lead to a better caliber employee and better results for the company. But we also care because we recognize our role in the world around us. And if you care too, give us a call. We’re hiring.

VidMob Wins Instagram Innovation Award

instagram-innovatin-award-vidmobThis summer, while the team was adventuring in Cannes, we received the exciting news that VidMob was awarded the Instagram Stories Partner Innovation Award for our work with Michael Kors.

We helped connect Michael Kors to a curated pool of Instagram video experts to produce a suite of video assets in just a few days.

Here’s how Michael Kors used VidMob to make it all happen:

The Mission

To herald the debut of their new line of smartwatches, Michael Kors set out to create a breakthrough campaign on Instagram Stories. An insights driven brand, Michael Kors wanted to find out which video creative would resonate most with their fans. They brought on VidMob to develop and optimize a suite of vertical videos which delivered off the charts results and actionable learnings…all in a matter of 3 days.

The Goods: 22 video assets produced in 3 days.

Before:

After: The Winning Lineup

1) The 2-second Cut:

2) The 8-second Cut:

3) The 15-second Cut:

The Win

– 10x lift in Brand Favorability
– 4x lift in Brand Recall

Source: Facebook Brand Lift Study

Lastly, many thanks to Michael Kors for choosing to work with us. And many thanks, as well, to VidMob editors Dana Meaux and Vladimir Khodakovsky, who both helped bring this project to life! We are so honored to be an Instagram Marketing Partner, allowing brands like Michael Kors to find creative minds like Dana and Vladimir.