Store, Share, and Secure Files with Asset Locker

With today’s advancements in technology, you’d think locating a brand logo or product shot would be as easy as, say, asking Siri. Instead, the reality is that keeping track of and locating files like a never-ending scavenger hunt (and who has time for games?).

In fact, it’s this game of file “hide-and-seek” that marketers report amongst their top pain points in the content production process. Also in that mix, a lack of communication and understanding between teams when they need something from one another. Together, these pain points affect digital video’s activation process with delays that tally in weeks.

We heard the message loud and clear: it’s high time someone came up with a way to organize assets built specifically for digital and social video. So, if you’re ready for creative asset management to catch up to this century, read on. This update is for you.

Introducing Asset Locker

A sleek, new tool for marketing and creative teams to easily organize and manage creative assets—from logos to audio files to brand guidelines—directly on the VidMob platform.

How Asset Locker makes your life easier:

   Store any file type (logos, photos, videos, vectors, PDFs, Word docs, or GIFs…to name a few!) in VidMob’s cloud-based locker and spare your precious hard drive space.

–    Create naming conventions for your files, so your team can quickly search for and find any asset within seconds.

   Speed up the time it takes to collect important brand assets. Mark a folder as “Included” to auto-add it to all future projects.

    Streamline A/B content creation by copying existing projects in one click.

–    Secure your media files. Your locker is only visible to you, your team, and the creators you choose to hire.

 

Your Files Organized Your Way

We built the locker to be flexible. Fully customize folder structures according to your team’s existing workflow and naming conventions.

Want tips on how to best organize your locker? We’re here to help, so drop us a line at support@vidmob.com.

Ready to See Asset Locker in Action?

Log in to VidMob and start populating your Asset Locker today, or lead the charge and share this with your team’s admin(s) to get the ball rolling.

Cheers to a Great 2017!

This past year has given us so much to be grateful for. From opening new offices in Chicago and Los Angeles to ramping up relationships with our awesome partners, it has a been a milestone year for us as a company. And we couldn’t have gotten here without your enduring support!

Here’s a brief roundup of our most memorable stories as we reflect on 2017:

January-March (2017)

April-June (2017)

July-September (2017)

October-December (2017)

For more on this past year’s stories, check out VidMob in the press.

VidMob Selected for Launch of Snap Lens Studio!

For Snapchatters, 2017 was arguably the year of the dancing hotdog. This quirky, fun hotdog quickly won the hearts of users, appearing alongside or as the starring role in hundreds of thousands of snaps.

Between these World Lenses (like the hotdog) and Snap’s Face Lenses (like the fan-favorite puppy dog), Snapchat offers an incredibly unique opportunity for brands to both enter into and interact with their audience in real time. Notably, this ability to seamlessly immerse a brand into a user’s day-to-day communications has a serious impact on brand favorability and affinity—some brands boasting a boost of 19+ and 6+ points respectively.

Which is why, today, we’re so thrilled to announce that VidMob has been selected by Snap to be an expert lens creator as part of the Snap Lens Studio! Only a small handful of agencies and creative platforms were given the distinction, and we are honored to be among them. As an official Snapchat Creative Partner, we’re excited to be at the forefront of this amazing product. Our pool of specially trained AR and 3D specialists are eager to begin creating your brand’s version of the dancing hotdog superstar.

Our Series A Funding Announcement

My, how time flies! Two years ago this month, we launched our mobile app. A year ago this month, we launched our desktop app. This month, we are so proud to announce that we’ve raised our Series A funding.

What this means to our team, our creator community, and all those who have believed in us from the get-go is hard to put into words. We’re super excited about building out an even stronger team across our four locations in New York, Los Angeles, Chicago, and Massachusetts. And we’re eager to ramp up our ability help even more companies, agencies, and brands improve their video production efforts and make human creativity scalable.

A very special thanks to our Series A round investors, including Manifest Investment Partners, Interlock Partners, Stampede Ventures, Acadia Woods Partners, and Macanta Investments.

Create & Run Audience Filters on Snapchat

You’re likely familiar with the fun, captivating filters Snapchatters love to overlay on their selfies and snaps. These filters vary daily—most prolifically with the changing seasons, big holidays, or by city and location. They’re part of what makes Snapchat a standout social media platform and are iconic of the Snap experience, allowing users an additional layer of personalization and play in their day-to-day communications.

example-snap-audience-filter

Previously, brands could tap into this play by creating Geofilters, accessible by Snapchatters in a fenced location. Now, Snapchat has expanded their targeting capabilities, allowing brands to create filters tailored to a specific audience no matter their location—which is huge. Now, brands can guarantee their message is seen only by their intended audience. Win!

So how do you get your Snapchat audience to start snapping with your filter? Well, first you’ll need to create one. (If you have something designed and ready to rock, skip ahead to the “Deploy Your Filter on Snapchat with VidMob”)

Connect with One of VidMob’s Snapchat Specialists

Snapchat named us a Creative Partner because they trust in the quality of work our creators consistently produce. Our Snapchat specialists can design your custom filter in a matter of days—or even hours if you’ve got a particularly tight deadline.

create-snap-filters-vidmob

Already have a few assets you think could work? Send it to one of our creators for the finishing touches so it’s approve-ready in a flash.

Deploy Your Filter on Snapchat with VidMob

Ready for Snapchatters to start playing with your filter? Head over to our Snapchat Manager to launch your new filter into the Snapchat ether. From there, you can track your filter’s performance and compare it to others within your larger media strategy—making adjustments to budget as necessary.

snap-ad-manager

It’s that simple. Let VidMob be your one-stop shop for creating and running timely, magnetic filters your fans will love to snap.

Chat Upgrades & Real-Time Project Updates Now Live!

Another week, another set of exciting new features and updates! Ready to jump in and see what’s new?

Chat Gets a Fresh Spin

We’ve added a few features that will help you expedite the collaboration process—like the ability to include attachments within a chat and to tag fellow collaborators:

Add Attachments to Chat

Having a tangible reference when providing direction or feedback is a must-have for successful collaboration. Sometimes, that’s re-sharing a brief or attaching a reference visual. Other times, it’s providing edits to a script or a supplying a new music file.

Whatever your needs, we’ve made it easy to attach media files directly into chat—so when you’re referencing a clip you’d like to use for the opening, you can drop it right into the conversation.

User Mentions

We all miss messages here and there. And if you’re involved in a particularly busy project (we’re talking lots of chats, feedback, notifications, etc.), it can be all too easy to miss your most important notes. In order to help solve for this, you can now tag your collaborators with an @mention to ensure they get notified on chats that’ll benefit from their input.

Bonus!

You might have noticed that VidMob’s Chat has bit of a different vibe. We swapped the soft grey background for a stormy, more serious shade to really make the text pop for easy reading.

Real-Time Project Updates

When you’re logged into VidMob, you’ll now have instant visibility into your project and team’s activity. So when changes happen, you’ll be able to track and respond to them in real time.

Activity Feed

Keep track of what your team is up to on VidMob in real time.

Chat Alerts

Receive chat notifications the minute they’re delivered.

Project Status

The state of your project will automatically update in your left-hand nav as you and your team progress through project creation.

Excited about these updates? Let us know what you think or, better yet, write to us with your ideas for the next new feature!

 

VidMob Is a HubSpot Connect Certified Partner!

It should be no surprise that video has become a core focus of every marketer’s agenda. Our primary goal here at VidMob is to help marketers succeed in this video-first environment, and we do this by connecting them with a global network of expert editors, animators, and motion graphics designers that can help solve for all video needs.

One of our core beliefs is that if we make video creation easy and affordable, marketers will produce more of it. And as we embark on our mission to help marketers with video across the globe, aligning ourselves with the right partners becomes even more important.

This is why we are thrilled to announce that VidMob has become a HubSpot Connect Certified Partner.

HubSpot develops inbound marketing software that allows businesses to transform the way that they market online. With video traffic expected to account for 80% of all consumer Internet traffic by 2019, the need for powerful video creation tools is paramount. Our integration enables HubSpot customers to (1) work with their existing assets to produce video content, and (2) publish video assets they’ve created on VidMob to their HubSpot accounts. This flexibility gives HubSpot marketers an opportunity to launch and optimize their video marketing campaigns at remarkable scale.

We look forward to partnering with HubSpot and helping their customers succeed with video! Check it out here to learn more.