VidMob Selected for Launch of Snap Lens Studio!

For Snapchatters, 2017 was arguably the year of the dancing hotdog. This quirky, fun hotdog quickly won the hearts of users, appearing alongside or as the starring role in hundreds of thousands of snaps.

Between these World Lenses (like the hotdog) and Snap’s Face Lenses (like the fan-favorite puppy dog), Snapchat offers an incredibly unique opportunity for brands to both enter into and interact with their audience in real time. Notably, this ability to seamlessly immerse a brand into a user’s day-to-day communications has a serious impact on brand favorability and affinity—some brands boasting a boost of 19+ and 6+ points respectively.

Which is why, today, we’re so thrilled to announce that VidMob has been selected by Snap to be an expert lens creator as part of the Snap Lens Studio! Only a small handful of agencies and creative platforms were given the distinction, and we are honored to be among them. As an official Snapchat Creative Partner, we’re excited to be at the forefront of this amazing product. Our pool of specially trained AR and 3D specialists are eager to begin creating your brand’s version of the dancing hotdog superstar.

3 Spooktacular Ads to Create & Run in Time for Halloween

With Halloween right around the corner, we came up with a few easy ads ideas that you can create and run in time for the 31st—even if you don’t have any video to start with.

Carving Pumpkin

What else says Halloween like a Jack-o-lantern? Get in the spirit and customize your brand’s own pumpkin to showcase a seasonal discount, a big announcement teaser, or to simply wish your followers well this all hallow’s eve.

How to execute: Animate the carving of a secret message or deal into the pumpkin or create a cinemagraph or GIF of candlelight flickering inside a logo-, discount-, message-carved pumpkin.

Spooky Trees

Go all Sleepy Hollow with your creative by decorating some eerie-looking trees with leaf-like animations. Hide special deals, discounts, messages, or products behind tree limbs lined with bats or ghosts. Encourage users to click or swipe up to reveal what’s underneath.

How to execute: Subtly animate the movement of a bat wing or the swoosh of a ghost to slip a sneak peek of what’s waiting to be uncovered.

Trick or Treat

Tempt viewers to click or swipe up for a trick or a treat. Lead those that engage to a landing page that randomizes results with an exciting discount, trick GIF, or early product release.

How to execute: Animate a bowl of candy with different pieces revealing potential tricks and treats they might see on the landing page.

Now that you have three at-the-ready ideas for Halloween, jump right in to start creating. All set for Halloween weekend? We look forward to seeing your creative in our social feeds!

Wrap Your Head around the Holidays

With Labor Day in the rearview mirror, it’s time to start plotting your holiday campaigns. We’ve put together a list of creative ideas to help you build an arsenal of amazing videos that will keep your brand top of mind all season long.

The singular “hero” ad is an obsolete concept because consumers are bombarded daily with ads and editorial content. Your hero ad may stand out, but it will be quickly forgotten. The way to stay relevant is to stay in the conversation with a steady flow of great video. VidMob is here to help.

Work with What You’ve Got

No need to reinvent the wheel. Gather together your top-performing ads and we’ll help bring them up to speed for the season.

[Did you know? Videos can be made from stills. A little motion can have great emotional impact.]

Deck the Ads with Boughs of Holly

Decorate your super-star ads—from product shots to popular UCG content—with blinking lights, bows, ribbons, or (as the song goes) boughs of holly.

Letters to Santa

Take your stills and freshen them up with festive, handwritten copy that writes in over your top-performing product shots. “Dear Santa, all I want for Christmas is…

Unwrap Ads

Tap into the element of surprise this season by “wrapping” a special message in a cinemagraph. Try crinkling holiday paper or a swaying red ribbon to tempt users to swipe up and “unwrap” the ad. Inside, they can receive anything from a special dancing image, holiday greeting, or a decorated discount.

[sidebar: If you’re down with the idea that you need a lot of video and want information about our Holiday Video Packages, drop us a line at info@vidmob.com]

Everything’s Better with an Ugly Sweater

Nothing says “the holidays” quite like an ugly sweater. With a touch of motion, you can slip on an ugly sweater overlay onto product shots, employee photos, or happy customer testimonials for a good laugh and lighthearted brand expression.

Animated Logo Wishes Happy Holidays

Everyone has a logo. And the ways you can dress it up for the holidays are endless. Even if you have no idea what you want to do, one of our creators can help you come up with a clever, festive concept for getting your brand in the holiday spirit—think donning a Santa hat, wrapping it in a gift box, hanging it on a tree, or writing it in lights.

Add a Jingle

For platforms where sound-on is a key part of the user experience, adding holiday music to your ads is a great way to give them an added kick of festive energy.

12 Days of Ads

By using a combination of any of the above ideas, you can create a 12-day campaign in the spirit of the “Twelve Days of Christmas.” The campaign can center around anything: promotional discounts, your top-selling products, client testimonials, inspirational messages, gift-giving/donations, contests, wish lists—you name it.

Bonus points for setting it to the theme of the original song.

Black Friday / Cyber Monday / Giving Tuesday

Put a different spin on any of our ideas by tailoring it to one (or all!) of these big-sell holidays. We’ll help you create fast cuts to stay top of mind during these prime opportunities.

Quick-Create from Stock, UGC, or Easy Internal Shoots:

Eager to create something 100% fresh? Here are a few more ideas for creating on-the-fly:

Inspirational Thank You Videos

Spend a day with your team, recording a quick note on what they’re grateful for this year. We’ll touch it up with plenty of time to carve the Thanksgiving turkey.

Employees too busy to get on camera? Come up with a list of what’s good in the world that your company can get behind—use stock video, photos, and a VidMob editor to send out something that will remind us all of what to be grateful for.

Day-parted Stories or Ads

Share the experience in play-by-play fashion of how you prepare for a festive meal, strategize holiday shopping, or a walkthrough favorite holiday traditions. Share piecemeal to keep audiences engaged throughout the day. Our favorite idea? A step-by-step of a perfect Thanksgiving day—from putting the Turkey in the oven in the AM to feasting in the PM to family flag football to round out the night.

Geofilters

Rare (and lucky!) are the folks who don’t have to travel for the holidays. For the rest of us, creating traveler-friendly holiday greetings and geo-targeted video ads is a surefire way to pleasantly surprise travelers (and distract from mind-numbing traffic). Offer weekly holiday greetings by incorporating copy and/or imagery from quintessential local landmarks.

Feeling inspired? Great! Start any of the above projects today to get holiday-ready ads in no time. We’re so excited to see what you come up with.

Drop us a line at info@vidmob.com to brainstorm ideas and request more info about our Holiday Packages.

VidMob Named Twitter #Promote Innovation Challenge Winner!

We’re excited to share the news that VidMob was selected as Twitter’s 2017 #Promote Innovation Challenge winner in the Video category!

Recently, Team VidMob and other #Promote finalists spent two days at @TwitterNYC to discuss the state of advertising on Twitter. The contest brought together nine finalists in three different categories, all with the aim of providing turnkey solutions for marketers to tap into Twitter’s global audience.

Here are a few photos and highlights of the event:

We had a great time meeting with and presenting to a variety of decision-makers within Twitter as well as our fellow Twitter partners.

twitter-promote-panel-judges-vidmob

We dove into the different ways Twitter and other partners are solving challenges for today’s digital advertisers.

vidmob-team-twitter-discussion

Our CEO, Alex Collmer, went to great heights (pun intended!) to stand beside contest winners, David Shadpour from Social Native in the Content + Creative category, and CyberAgent team in the Ad Tech category.

alex-collmer-vidmob-contest-winners-twitter-promote

Overall, our time spent participating in the #Promote contest was a fantastic experience for the team and we are so grateful to have been a part of it. We eagerly look forward to working with Twitter and are thrilled to help advertisers effectively engage with Twitter’s global audience.

Create & Run Audience Filters on Snapchat

You’re likely familiar with the fun, captivating filters Snapchatters love to overlay on their selfies and snaps. These filters vary daily—most prolifically with the changing seasons, big holidays, or by city and location. They’re part of what makes Snapchat a standout social media platform and are iconic of the Snap experience, allowing users an additional layer of personalization and play in their day-to-day communications.

example-snap-audience-filter

Previously, brands could tap into this play by creating Geofilters, accessible by Snapchatters in a fenced location. Now, Snapchat has expanded their targeting capabilities, allowing brands to create filters tailored to a specific audience no matter their location—which is huge. Now, brands can guarantee their message is seen only by their intended audience. Win!

So how do you get your Snapchat audience to start snapping with your filter? Well, first you’ll need to create one. (If you have something designed and ready to rock, skip ahead to the “Deploy Your Filter on Snapchat with VidMob”)

Connect with One of VidMob’s Snapchat Specialists

Snapchat named us a Creative Partner because they trust in the quality of work our creators consistently produce. Our Snapchat specialists can design your custom filter in a matter of days—or even hours if you’ve got a particularly tight deadline.

create-snap-filters-vidmob

Already have a few assets you think could work? Send it to one of our creators for the finishing touches so it’s approve-ready in a flash.

Deploy Your Filter on Snapchat with VidMob

Ready for Snapchatters to start playing with your filter? Head over to our Snapchat Manager to launch your new filter into the Snapchat ether. From there, you can track your filter’s performance and compare it to others within your larger media strategy—making adjustments to budget as necessary.

snap-ad-manager

It’s that simple. Let VidMob be your one-stop shop for creating and running timely, magnetic filters your fans will love to snap.

Chat Upgrades & Real-Time Project Updates Now Live!

Another week, another set of exciting new features and updates! Ready to jump in and see what’s new?

Chat Gets a Fresh Spin

We’ve added a few features that will help you expedite the collaboration process—like the ability to include attachments within a chat and to tag fellow collaborators:

Add Attachments to Chat

Having a tangible reference when providing direction or feedback is a must-have for successful collaboration. Sometimes, that’s re-sharing a brief or attaching a reference visual. Other times, it’s providing edits to a script or a supplying a new music file.

Whatever your needs, we’ve made it easy to attach media files directly into chat—so when you’re referencing a clip you’d like to use for the opening, you can drop it right into the conversation.

User Mentions

We all miss messages here and there. And if you’re involved in a particularly busy project (we’re talking lots of chats, feedback, notifications, etc.), it can be all too easy to miss your most important notes. In order to help solve for this, you can now tag your collaborators with an @mention to ensure they get notified on chats that’ll benefit from their input.

Bonus!

You might have noticed that VidMob’s Chat has bit of a different vibe. We swapped the soft grey background for a stormy, more serious shade to really make the text pop for easy reading.

Real-Time Project Updates

When you’re logged into VidMob, you’ll now have instant visibility into your project and team’s activity. So when changes happen, you’ll be able to track and respond to them in real time.

Activity Feed

Keep track of what your team is up to on VidMob in real time.

Chat Alerts

Receive chat notifications the minute they’re delivered.

Project Status

The state of your project will automatically update in your left-hand nav as you and your team progress through project creation.

Excited about these updates? Let us know what you think or, better yet, write to us with your ideas for the next new feature!

 

VidMob Is a HubSpot Connect Certified Partner!

It should be no surprise that video has become a core focus of every marketer’s agenda. Our primary goal here at VidMob is to help marketers succeed in this video-first environment, and we do this by connecting them with a global network of expert editors, animators, and motion graphics designers that can help solve for all video needs.

One of our core beliefs is that if we make video creation easy and affordable, marketers will produce more of it. And as we embark on our mission to help marketers with video across the globe, aligning ourselves with the right partners becomes even more important.

This is why we are thrilled to announce that VidMob has become a HubSpot Connect Certified Partner.

HubSpot develops inbound marketing software that allows businesses to transform the way that they market online. With video traffic expected to account for 80% of all consumer Internet traffic by 2019, the need for powerful video creation tools is paramount. Our integration enables HubSpot customers to (1) work with their existing assets to produce video content, and (2) publish video assets they’ve created on VidMob to their HubSpot accounts. This flexibility gives HubSpot marketers an opportunity to launch and optimize their video marketing campaigns at remarkable scale.

We look forward to partnering with HubSpot and helping their customers succeed with video! Check it out here to learn more.