VidMob + Facebook Gaming

Creative Analysis and Stories Production
Overview

Facebook and VidMob are partnering to offer an in-depth creative analysis of client video assets. Our goal is to understand the creative drivers of effective video and leverage those drivers in to new creative for placement in Stories across Facebook and Instagram.

Determining stories video “best practices” is strategically important to continued business success. Effective Stories assets drive down CPI, scale reach, and increase ROAS. With that said, true “best practices” must be backed by data.

How It Works

Phase 1
Client connects Facebook ad account to VidMob’s Creative Intelligence tool. VidMob analyzes all video assets and produces 3-5 actionable creative insights based on correlation to campaign KPIs.

Phase 2
Facebook & VidMob partner with client to build 6 new Stories assets (2 creative concepts with 3 variations each). New assets will be produced by VidMob.

Phase 3
Test new assets. Specific testing methodology to be determined by client and Facebook sales team. Learnings to be used for future campaigns and applied towards anonymized sub-vertical meta-analysis.

*Creative Intelligence report and production costs reimbursed to client through FB Ad Credits

Getting Started
  1. Kick-off call with client, Facebook sales team, and Facebook gaming vertical strategist to discuss existing assets, campaign priorities, KPIs, and complete project brief.
  2. Client connects FB/IG ad accounts to VidMob video API
  3. VidMob conducts meta analysis of all relevant video creative and compiles summary report of insights into effective creative drivers (5-7 business day turnaround)
  4. Upon client alignment with findings, VidMob will build 6 optimized Story video assets powered by creative insights and brand guidelines (5-7 business day turnaround; includes 3 draft reviews)
  5. New video assets tested, learning applied to future creative development
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