by Catherine Quillen | Jul 28, 2022
Creative Insights Increase Ad Performance on Snapchat What’s Inside VidMob, the leading platform for Intelligent Creative, announced three new reports in partnership with Snap. The reports analyze the creative elements that drive the highest performance for...
by ironpaper | May 27, 2022
Creative Insights Beyond Beauty: L’Oréal’s Journey to Data-Driven Creative What’s Inside Creative is the biggest driver of campaign performance, and with so many different platforms, ad units, and creative elements constantly evolving, how can brands...
by Alex Collmer | Nov 11, 2021
Customer Spotlights The NFL’s Playbook for Intelligent Creative What’s Inside Advertising creative affects your campaign results more than any other marketing lever. Google pegs creative’s impact at 70% and the brands winning today are those that embrace...
by Alex Collmer | Sep 27, 2021
How-to Guides Creative Tips for Holiday Ad Campaign Readiness What’s Inside Last year, US online holiday shopping jumped 32% YOY, marking the highest volume of online holiday shoppers to date according to Adobe Analytics. This season is projected to be on par as...
by Alex Collmer | Jun 13, 2021
Creative Insights The Intelligent Creative Movement: A Conversation about Data and Creativity What’s Inside As the industry adjusts to a world with less audience data, the importance of Creative Data rises to the ranks. Creative is the #1 driver of campaign...
