Challenge

Affinity is a relationship management platform that uses data to develop next-generation tools that power all relationship-driven industries and applications. The brand wanted to create new digital video ads to generate leads that would later convert into meetings.

Solution

Affinity used VidMob, a LinkedIn creative partner, to produce data-informed video ads optimized for LinkedIn to support stronger Conversion Rates.

VidMob’s all-in-one platform leveraged AI-powered insights to determine which creative elements in past ads were driving performance and used the data to inform the production of new, insights-driven assets that followed LinkedIn best practices.

Expert Creative Production

VidMob’s platform tapped into its network of expert creators to match Affinity to the right creator with LinkedIn expertise to produce 12 new assets for LinkedIn. The creator used existing gifs and static assets and incorporated Affinity’s style guide to bring the creative to life.