Case Study

Atom Finance Improves Creative Performance Using Brand-Specific Insights

Challenge

Atom Finance is the only consumer investment research platform that provides institutional-quality resources to individual investors. The brand wanted to drive app activations with video creative that (a) conveyed Atom’s mission to level the playing field and empower informed investing decisions and (b) highlight Atom’s best-in-class tools and data.

Solution

Atom Finance leveraged VidMob’s Creative Intelligence to analyze previous ad performance on Facebook and Instagram.

VidMob used Atom Finance’s creative history to identify key creative elements that had led to significant increases (or decreases) in Atom Finance’s average App Install Rate.

Brand-Specific Insights Outperform Platform Best Practices

VidMob optimized Atom Finance’s ads to incorporate the brand-specific insights found using Creative Intelligence, ultimately out-performing the non-optimized creative that followed standard platform best practices.

Optimized Asset

VidMob Creative Outperformed the Original By Driving:

27%

Higher App Activations than original brand assets

5%

Higher Complete Registrations than original brand assets