Building Support for Better Healthcare with Build Health International
New Brand Video
UNSDG 3: Ensure healthy lives, and promote well-being for all, at all ages.
“The United Nations Sustainable Development Goals are a call for action by all countries – poor, rich and middle-income – to promote prosperity while protecting the planet. They recognize that ending poverty must go hand-in-hand with strategies that build economic growth and address a range of social needs including education, health, social protection, and job opportunities, while tackling climate change and environmental protection. ” – United Nations
Build Health International (BHI) partners with global health nonprofits, and the communities where they work, to develop innovative infrastructure solutions that improve the quality, and accessibility, of local healthcare in places around the world where it’s most needed.
Founded in 2014, in the wake of the 2010 earthquake that devastated Haiti, and its healthcare facilities, the organization has since completed 150 health infrastructure projects in 22 countries across the Caribbean, Latin America, and Africa.
Following the spread of COVID-19 in 2020, and the ensuing global pandemic, BHI found itself in full response mode as healthcare providers, and governments, rushed to put in place critical medical facilities to support their ailing populations.
VidMob Gives partnered with BHI in the summer of 2020 to help the organization run its first ever year end fundraising campaign, centered around its work to deliver lifesaving oxygen — and oxygen therapy equipment — to communities around the world.
The projects Build Health International completes are largely funded by the nonprofits they partner with, however when unexpected costs arise, BHI serves to ensure projects can be seen through to completion.
The goal of BHI’s 2020 campaign was to raise enough money to support oxygen delivery projects, to continue advocacy efforts on behalf of its partners, and to make up for any future funding shortfalls that might delay the completion of other healthcare projects. Finally, the organization was looking for fresh ways to communicate its wide-ranging global role, and mission, to potential new donors.
“It’s hard to communicate our value proposition. Our audience is split between those interested in architectural projects, and health issues.” – Ela Hefler, Communications & Project Development Manager, Build Health International
To maximize the impact of the collaboration with VidMob, Build Health International decided to create a set of evergreen marketing assets with a compelling Call to Action (CTA) that could be repurposed at a later date, or for future marketing campaigns.
The nonprofit was also hoping to draw on VidMob creators’ specific areas of expertise, such as motion graphics, to bring their story to life in new ways.
Starting with a combination of existing video and photo assets, the nonprofit produced one hero, and two short teaser videos in Agile Creative Studio:
Initially launched on GivingTuesday, the marketing campaigns helped BHI to reach a majority of new donors on social media, to raise brand awareness, and a total of $45,000 USD (after matched donations) for the organization, and its global partners.
Finally, the funding will help BHI to deliver enough oxygen to support 40 hospital beds, 240 oxygen cylinders, or the equivalent of 500 pulse oximeters to healthcare providers around the world.
“Our biggest win was activating a donor network that we hadn’t been drawing on.”
Meet The Team
This team of VidMob creators helped Build Health International to build a set of compelling creative assets, and to reach a new community of donors to support its vital work: