CPG Covid-19 Creative Insights and Building Creative for Direct Response
Looking at the CPG vertical an overwhelming majority of impressions throughout this year so far were served against conversions…but what’s worth paying attention to is how has it changed throughout the pandemic?
Throughout January and February, impressions for CPG products were split relatively evenly amongst top and bottom funnel objectives; but as soon as lockdown orders began to take effect in the first week of March CPG brands quickly shifted all media spend to a DTC model.
So how have large brands made this change and where can you start?
Vidmob’s Head of Data EMEA, Lisa Haskins, Data Analyst, Sammy Salustri and Creator and Founder of The Wild, Ran Mussman will walk you through the following topics:
- Importance of Creative
- Creative Intelligence
- CPG trends amidst COVID-19
- Creative Considerations for DR
- Creative Challenges
- Building your own Best Practices
The creative data mentioned in this webinar comes from an analysis of 8,687 CPG ads. If you are interested in diving into this data, reach out to email@example.com.