What’s Inside

Creating great content has always been important, but the turbulence of today’s environment has stoked a tremendous thirst for relevant and insightful information from trusted sources. Companies able to answer this need in thoughtful and creative ways are gaining a competitive advantage, and LinkedIn has become a preeminent platform for doing so effectively. This webinar is full of insights, driven by VidMob’s Creative Intelligence platform, that will arm you with the means to develop and execute a superb content marketing strategy on LinkedIn.Topics covered this session include:

• The importance of balancing brand content and acquisition-focused content for optimal brand growth
• How to shape content strategy that connects your audience’s needs with your brand’s expertise
• A research fueled deep dive on best practices for video content on LinkedIn and how you can utilize the LinkedIn Content Partner program to supercharge your efforts