Data won’t Overrule Creativity: Web Summit 2022

AI isn’t here to replace creators, but it can enhance their output. Empowering human creativity through actionable data-based insights, AI is optimizing the decision-making process for marketers and creators. In this session, VidMob CEO and Founder, Alex Collmer, uncovers how intelligent creative amplifies campaign results and enables marketers to make data-driven creative decisions, burying guesswork in the dark. Opening the creative black box is now possible, as data-backed decisions are the new holy grail for marketers.

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