Best Practices

Effective Creative for Mobile Games and Apps

What’s Inside

Creative has become one of most important levers in performance marketing. Using VidMob Creative Intelligence, we’ll pinpoint which elements are impacting the biggest gaming trends and outline how to optimize your next App focused campaigns. In the time of COVID, it’s increasingly important to revisit and test brand best practices by using creative data to maximize campaign performance. Understanding the current state of gaming and global gaming insights can help brands navigate COVID trends and make data-informed creative decisions. Walk away from this presentation understanding:

  • 6 creative considerations for your next gaming campaign
  • Consumer reactions to COVID-19
  • How to approach the creative process from a strategic and operational perspective