Equality Now expands its online supporter base in Africa

238K +
Women Reached
2,347
Women Empowered
20
African Nations
UNSDG 1: End poverty in all its forms everywhere.
UNSDG 5: Gender equality and empower all women and girls
UNSDG 16: Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels.
“The United Nations Sustainable Development Goals are a call for action by all countries – poor, rich and middle-income – to promote prosperity while protecting the planet. They recognize that ending poverty must go hand-in-hand with strategies that build economic growth and address a range of social needs including education, health, social protection, and job opportunities, while tackling climate change and environmental protection. ” – United Nations

The Cause
Our Partnership
While Equality Now’s supporter base has been chiefly concentrated in the United States and the United Kingdom, they are expanding their efforts to engage directly with women in the countries where they work. Beyond merely raising awareness for the Maputo Protocol, the primary impact goal was to increase Equality Now’s email-able database in Africa.
The Result
At VidMob, we recognize that the videos we service are all about voices: translating them, amplifying them and broadcasting them. The Equality Now initiative sought to empower African women to voice their concerns and access their legal resources, instead of having American or European actors speak on their behalf. It disrupts the narrative that African women are in need of ‘saviours’ and challenges them to vocalize the needs of their communities.
The Creator Network
The VidMob Foundation is fueled by the active engagement of incredible freelance creative professionals on the VidMob platform. They’re some of the world’s most talented creators, and, time and again, have willingly dived in to offer their time and skills for charities around the world. No matter the size of the ask, or the significance of the cause, these creators believe in using creativity as a force for good, just as we do.

Chris Nalbandian
Editor