Equality Now expands its online supporter base in Africa
UNSDG 5: Gender equality and empower all women and girls
“The United Nations Sustainable Development Goals are a call for action by all countries – poor, rich and middle-income – to promote prosperity while protecting the planet. They recognize that ending poverty must go hand-in-hand with strategies that build economic growth and address a range of social needs including education, health, social protection, and job opportunities, while tackling climate change and environmental protection. ” – United Nations
While Equality Now’s supporter base has been chiefly concentrated in the United States and the United Kingdom, they are expanding their efforts to engage directly with women in the countries where they work. Beyond merely raising awareness for the Maputo Protocol, the primary impact goal was to increase Equality Now’s email-able database in Africa.
At VidMob, we recognize that the videos we service are all about voices: translating them, amplifying them and broadcasting them. The Equality Now initiative sought to empower African women to voice their concerns and access their legal resources, instead of having American or European actors speak on their behalf. It disrupts the narrative that African women are in need of ‘saviours’ and challenges them to vocalize the needs of their communities.
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