Best Practices

FitFlop Increases Online Sales by 73% on Facebook with Video Ads Based on Mobile Best Practices


FitFlop’s comfort-driven footwear brand is designed to deliver blissful comfort and easy style. The brand wanted to drive online sales during the launch of its seasonal product line by focusing on new products.


FitFlop worked with VidMob, a Facebook Marketing Partner, to develop eye-catching ad creative about the new season styles. VidMob leveraged FitFlop’s existing ad assets to develop highly engaging, mobile-friendly video that followed best practices for mobile, including:

   Making an impact in the first few seconds

   Using Vertical Video

   Making sure ads were effective for sound-off viewing

Performance Results

Brand lift and conversion lift studies allowed FitFlop to quantify the impact of showing video in its ads to boost brand awareness and sales, yielding strong results:


In incremental revenue during campaign


Lift in online sales with video ads


More incremental sales with video ads, compared to photo ads


Lift in ad recall with video ads