Four Creative Considerations: eCommerce Holiday Ads
To uncover the insights found in this report, we employed our AI-powered Creative Intelligence tool to evaluate different messaging tactics used by retail & eCommerce brands on Facebook, Instagram, Facebook Messenger, and Facebook Audience Network. We analyzed a total of a total of 8,366 ads across 35 retail and e-commerce brands (49% Apparel, 26% CPG, 14% Other)
Here’s what you’ll learn:
- How video ads impact purchase rates compared to static ads
- What call-to-action copy drives the best performance
- How to strategize ad text and video duration to set your campaigns up for success
This report is brimming with actionable stats that can help brands maximize digital campaign performance as we enter the holiday season.
Download the full report here for free.