Germany State of Social Video 2018
- There’s been a massive generational shift away from static content consumption to video.
- Time spent consuming social video far outpaces linear TV and streaming services.
- Social media apps have become the entry point to the web.
- Personalization wins but in very different ways than marketers are accustomed to.
VidMob surveyed 1,000 16-24 year olds and 1,000 25-34 year olds in Germany. between May 14 through May 23, 2018 about their media consumption and digital and advertising preference. Similar surveys were conducted in the US, UK, and Netherlands.