AI is creeping into everything we do as marketers – copywriting, creative generation, optimizing ad placements, and more. AI-powered “anything” can augment and improve your day-to-day by eliminating mundane tasks, but it’s also clear that in many cases the machines can’t be left to their own devices.
- The role AI can play in a marketer’s life
- The shortcomings of AI
- How to navigate the role of AI and people for maximum effectiveness