Intelligent Creative Spotlight:
How Chira Schaad is Transforming the Creative Process at L’Oreal

This series from VidMob highlights innovators in marketing using creative data to drive performance at their company and in their industry. In this video, hear Chira Schaad, VP of Brand Engagement at L’Oreal, talk about how she’s approached the marketing and creative process with data and how she succeeded. Learn how she’s transformed process and decision making at L’Oreal.

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