Case Study

KURU Footwear Lifts Purchase Rate 367% with High-Performing Assets

Challenge

KURU Footwear provides customers with durable and stylish shoes that bring maximum comfort and superior support through patented shoe technology. The brand wanted an efficient and affordable method of developing high-performing assets for Facebook and Instagram to help drive sales.

Improving Performance with Smart Creative

KURU Footwear tapped into VidMob’s expert creative network to build assets based off of best practices for lower funnel performance.

VidMob utilized creative data to determine which of the concepts most impacted the success rate of KURU Footwear’s average Return On Ad Spend and Cost per Purchase metrics.

VidMob’s Creative Improves Performance Across Various Metrics

Leveraging best practices for performance marketing, VidMob created 7 strategic assets to drive results:

VidMob’s Creative Outperformed the Original Creative by Driving:

VidMob Creative Outperformed KURU Footwear’s Account Average by Driving:

VidMob’s Best-Performing Concept Outperformed KURU Footwear’s Account Average by Driving: 

Optimized Asset