Online Shopping Creative Insights Comparing Covid-19 and 365 Lookback
Looking at both a 365 analysis and Covid-19 analysis of the Online Shopping and CPG verticals, Vidmob found trends in elements picked up by our Creative Intelligence that showed certain visuals and messaging correlated with an increase in performance for upper and lower funnel metrics.
Country Manager, CEE, Israel and Turkey at VidMob, Ellad Kushnir Matarasso, Vidmob’s Head of Data EMEA, Lisa Haskins, Vidmob’s Head of Direct Response, Dave Morrissey will walk you through the following topics:
- Creative Intelligence
- CPG Creative Insights (Covid-19 and 365)
- Online Shopping Creative Insights (Covid-19 and 365)
- Creative Challenges
- CPM Trends (Covid-19)
- Building your own Best Practices
The creative data mentioned in this webinar comes from an analysis of 222,039 ads over the course of a year within the online shopping vertical and 15,596 for CPG over the Covid-19 pandemic. As this is just a taste of what was found, if you are interested in diving into this data further, reach out to firstname.lastname@example.org.