Data-Backed Creative Decisions
VidMob used Colgate Australia’s previous creatives to produce new social assets in 9:16 Story and 1:1 In-Feed formats for Facebook and Instagram. The new creative included outputs for self-care products across Lime, Aloe, Cherry Blossom and Honey fragrances. Alongside those were also assets that used talent and copy that focused on Renewal and Refreshing.