Case Study

Purple Leads unlocks performance on TikTok using Creative Intelligence


Purple Leads is a premier lead generation company that aids brands by delivering qualified leads. Purple Leads wanted to understand the creative drivers that were helping or hindering their client Easy Auto Savings’ creative performance on TikTok.


Purple Leads leveraged VidMob’s Creative Intelligence tool to analyze creative that Easy Auto Savings had previously run on TikTok.

VidMob identified key creative elements around what had helped or hindered past performance, developed creative hypotheses, and produced optimized TikTok creatives that actioned on the findings.

Data-Backed Creative Decisions

VidMob optimized Easy Auto Savings’ existing assets and designed 10 creatives that implemented the findings from Creative Intelligence, were built for TikTok first, and adhered to TikTok creative guidelines.

Optimized Asset

Performance Results