Case Study

SkyMax Increases Lead Rate 3.5x with Data-Driven Creative

Original Asset

Goal

Max, a leading Israeli credit card company, partnered with VidMob to create digital video ads to drive lead generation for their product SkyMax.

 

Solution

VidMob created optimized video ads using Creative Intelligence elements to inform the new creatives. The new ads were built using a wide selection of their preexisting footage.

Success

VidMob used Creative Intelligence to learn from Max’s historical assets and produced new creatives based on the insights, driving a 3.5x increase in lead rates and a 68% reduction in cost per lead.

Learn

Using its Creative Intelligence technology, VidMob analyzed which creative attributes impacted Ad Recall KPIs for MAX historically. The data yielded the following insights that drove performance:

KEY CREATIVE INSIGHTS

  1. Creative using destination visuals (seeing different locations) increased engagement.
  2. Disruptive visuals (e.g. plane flying towards camera) showed an increase in Lead Rate performance.
  3. Testing a reduction of branding in the opening.
  4. Seeing vacation elements (sun hat/sunglasses/bright shirts) improved performance.

Optimize

VidMob’s expert creators created new assets implementing the following updates:

KEY CREATIVE ACTIONS

  • Pushing disruptive visuals to the openings (plane flying towards camera).
  • Ensuring we see different destinations to intrigue the audience.
  • Using more subtle branding.
  • Including the vacation visuals associated with bright shirts and sunglasses.

 

Prove

3.5x

INCREASE IN LEAD RATES

68%

REDUCTION IN COST PER LEAD*

 

*when compared to the client’s cost per lead account average for the 3 months after the new creatives ran