Case Study

Social Networking App Improves Creative Performance on Google with Smart Production

Challenge

A Social Networking App in Taiwan that allows users to meet new people and communities through their virtual platform wanted to lower the Install to Register Conversion Rate and Cost Per Download across its Google ad placements.

Solution

The brand worked with VidMob, a Google App Preferred Creative Partner and experts in creative production, to create ads in both English and Traditional Chinese.

VidMob leveraged a local APAC Creator who really understood the culture of the Taiwan market to produce:

  1. 3 different video concepts in 3 formats
  2. 8 statics
  3. 4 text ads

VidMob leveraged brand guidelines, stock footage, and assets provided by the client to produce the ads. Each concept focused on showcasing a different benefit of the app while keeping the campaign consistent by using brand colors and similar footage.

Expert Creative Production

VidMob leveraged brand guidelines, stock footage, and assets provided by the client to produce the ads. Each concept focused on showcasing a different benefit of the app while keeping the campaign consistent by using brand colors and similar footage.

Performance Results