Static photos come to life in Berkshire fitness challenge
UNSDG 5: Ensure healthy lives and promote well-being for all at all ages
“The United Nations Sustainable Development Goals are a call for action by all countries – poor, rich and middle-income – to promote prosperity while protecting the planet. They recognize that ending poverty must go hand-in-hand with strategies that build economic growth and address a range of social needs including education, health, social protection, and job opportunities, while tackling climate change and environmental protection. ” – United Nations
Berkshire United Way is a community based organization in every sense of the word. Aiming to promote the betterment of the Berkshires, Berkshire United Way is committed to the health and well-being of their community members. At their core, they value building relationships, collaboration, and results-driven decision-making to guide their programming.
Berkshire United Way was motivated to get the community moving and came to us with an exciting fitness challenge. For every 10 miles of exercise, $20 would be donated to the COVID-19 Emergency Response Fund. A social media tag was created to promote physical activity and camaraderie in the Berkshires: a push to well-being even amidst a global pandemic. Through this social media initiative, organizers would be able to partner with Berkshire nonprofits to help communities in the areas of food security, health care and child care, among others.
In order to make the Exercise for Good Challenge come to life, we overlaid text and adopted a cinemagraph technique. Videos like these highlight how photography and static assets can instantaneously be optimized through simple edits. The video presents Berkshire community members at their best, in the outdoors staying active and energized.
Berkshire United Way was able to gain the support of 26 new donors and they were able to fortify their partnership with Patty Spector, the organizer of an annual Berkshires triathlon and community event. This exercise challenge enabled Berkshire United Way to purchase over 215 meals from local restaurants for distribution at the Boys and Girls Club of the Berkshires.
The video also led to unexpected viewership from unlikely new beneficiaries. After running their campaign, Berkshire United Way was approached by local organizations who viewed the video and thus wanted to fundraise on their behalf. A restaurant gift certificate auction raised $5,120 and local television station Pittsfield Community Television organized a Help-A-Thon that netted $5,666. This provided a total of 809 meals for the local community. This fundraiser was particularly meaningful, as it supported the local restaurants while their businesses were in jeopardy due to COVID-19. As confided by one small deli owner in the area, “Supplying weekly meals for the Berkshire community really saved my business.” Vidmob Gives is constantly amazed at the innovation and heartfelt impact of local community organizations such as Berkshire United Way.
“We appreciate the time, effort and creative input the VidMob team provided to make the Exercise For Good Challenge campaign come to life. They were knowledgeable and professional, and we appreciate how they worked with us to offer a new and creative way to connect with donors during a critical point in the COVID-19 pandemic.”
Meet The Team
At VidMob, we harness the combined potential of our company and our talented creator community in order to provide compelling videos and quality data-driven insights for nonprofits. The VidMob Foundation is fueled by the active engagement of some of the world’s most talented creators — with our project managers and creative directors diving in to offer their time and skills. No matter the size or the cause, the VidMob team is dedicated to using creativity for the greater good.
Otavio Salles de Abreu Sampaio