The Intelligent Creative Movement: A Conversation about Data and Creativity
As the industry adjusts to a world with less audience data, the importance of Creative Data rises to the ranks. Creative is the #1 driver of campaign success, and brands can now measure creative effectiveness by understanding how every element that is seen and heard in ads resonates with audiences. The question is no longer, “are my ads working?”, it is “why are my ads working (or not working)”? Join marketing leaders César Melo, Lynda Clarizio, Mainardo de Nardis, and VidMob Founder/CEO Alex Collmer as they discuss the quiet rise of the Intelligent Creative Movement, and unveil the remarkable impact that creative details can have on business outcomes.
- Alex Collmer – CEO/Founder, VidMob
- César Melo – President of International, Board Advisor, & Investor, VidMob
- Lynda Clarizio – Former President of US Media, Nielsen
- Mainardo de Nardis – Investor, Former CEO of OMD and Aegis Media