Find Out What Colors Work Best for Your Category

Essential to brand identity, color is one of the most important features of an ad and can tell you a great deal of how your audience engages.  Over the course of a year, we reviewed and measured over 5 million video ads across Facebook and Instagram to better understand how color is connected to campaign performance.  The findings show that subtle differences in color can make a big difference.

What’s inside

Color can communicate significant messages—both bold and subtle—depending on how you express certain elements. Read the report for full findings.

• How color vibrance impacts campaign
• What color temperatures spikes engagement
• The nuances of color contrast in text and graphics

Learn how color contributes to your campaign performance with the power of Creative Analytics.