Toyota Indonesia maximizes cost efficiencies on YouTube through Creative Intelligence

toyota logo


Toyota Motor, the leading automobile brand in Indonesia, were looking to refresh ads that had been running for almost a year. They wanted actionable insights for creatives to avoid creative fatigue, without impacting cost-based KPIs.


Leveraging VidMob Creative Analytics, VidMob identified key optimizations to increase effectiveness of Toyota’s videos on YouTube—driving improvement in KPIs across view through and cost-based metrics.

Data-backed Creative Decisions

VidMob leveraged the main TVC and brand guidelines provided by the client to produce the optimized versions of the ad cutdowns. A new concept was built combining two key messages as well.

Insight to implementation

Performance Impact

Performance impact