VidMob conducted a multi-market study of GenZ and Millennial consumers to understand their motivations, attitudes and usage of social video. The findings yield actionable creative insights for brand marketers looking to connect with young audiences across every social platform. We discovered the following:
- There’s been a massive generational shift away from static content consumption to video.
- Time spent consuming social video far outpaces linear TV and streaming services.
- Social media apps have become the entry point to the web.
- Personalization wins but in very different ways than marketers are accustomed to.
VidMob surveyed 1,000 16-24 year olds and 1,000 25-34 year olds in the U.K. between May 14 through May 23, 2018 about their media consumption and digital and advertising preference. Similar surveys were conducted in the US, Netherlands and Germany.