Adweek Outlook 2022
Unifying Data and Creativity: The Rise of Intelligent Creative
As 2022 sets off to be another unprecedented year, marketers are eager to understand the shifts in consumer behavior and how technology can be leveraged to improve business results. With the demise of 3rd party cookies and the rise of first-party data, marketers can now unpack not only the what in their creative, but also the why to directly improve ad performance.
Understand the impact of Intelligent Creative with VidMob founder and CEO Alex Collmer as he takes the virtual stage at the 2nd annual Adweek Outlook conference. Hear first-hand how data can be used to turn creative insights into action and what the future of the Adtech Industry looks like.