What Instagram Shoppers are Eyeing and Buying
- One third of users buy directly from Instagram ads.
- Nearly 8 in 10 shoppers buy from an unfamiliar brand.
- The way an ad looks is a leading purchase driver.
August 12 through August 16, 2019, VidMob worked with mFour to conduct an online survey with 1000 respondents ages 16 – 45 years old in the U.S.