MAC wanted to refresh their creative to introduce a new line of mini makeup products. Using existing still images and audio, MAC worked with VidMob’s expert editors to produce three engaging videos and a still image to run on Instagram.
Ulta Beauty wanted to own the space around their Gen Z target and increase the basket size of existing shoppers for a new prestige makeup collection by Tarte called Sugar Rush. Ulta partnered with VidMob to create 5 new, mobile-first videos and mid-campaign creative insights revealed a high drop-off amongst viewers. VidMob’s creative experts optimized the original concepts within 24 hours and built three new assets driven by the creative data.