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Beauty

MAC Mini

MAC wanted to refresh their creative to introduce a new line of mini makeup products. Using existing still images and audio, MAC worked with VidMob’s expert editors to produce three engaging videos and a still image to run on Instagram.

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02
concepts
04
assets created
07
days to deliver
Source Assets
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ULTA Beauty

Ulta Beauty wanted to own the space around their Gen Z target and increase the basket size of existing shoppers for a new prestige makeup collection by Tarte called Sugar Rush. Ulta partnered with VidMob to create 5 new, mobile-first videos and mid-campaign creative insights revealed a high drop-off amongst viewers. VidMob’s creative experts optimized the original concepts within 24 hours and built three new assets driven by the creative data.

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03
concepts
03
assets created
01
days to deliver
Source Assets
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