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Go Big on Beauty

See how these beauty brands get made up for social.

Fresh

Fresh had a mix of traditional commercial, tutorial, and time-lapse videos featuring beautiful shots from their new product and partnership with beauty influencer Belle, of bellywelljelly. The challenge then became: what could they create using these assets that still felt as fresh as their namesake? Fresh turned to VidMob for counsel on creative execution for an immersive and interactive Canvas ad that would offer viewers a chance to dive deeper into the rich history behind the Fresh Lotus Face Mask.

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Nordstrom

Nordstrom was sitting on stunning, high-res b-roll featuring some of Nordstrom’s top makeup brands. Mixing in compelling copy and upbeat music tracks, VidMob transformed these horizontal assets into a dozen plus ads optimized for the mobile experience. Each ad was expertly crafted to lean into different narratives and audience segments so Nordstrom could best analyze performance and optimize spend—all while reminding online shoppers to round out their traditional fashion purchases with bold and playful beauty products.

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Cover Girl

Eager to capture attention of go-getter female audiences, Cover Girl sought to run a multicultural DR campaign to drive purchases of their new Peacock Flare Mascara line. Using footage from an existing television promotion featuring celebrity chef and author Ayesha Curry, VidMob produced three unique cuts in two languages to boost brand affinity and purchase intent across both North and South American audiences.

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NARS

NARS, popular for their bold beauty line and cheeky color titles, was ready to promote their most popular color line on social. Using an existing piece of horizontal creative, VidMob produced a new vertical look to drive swipe-ups and get viewers to shop the look.

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