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CPG: Food

Snack on how these CPG brands used VidMob to liven up America’s favorite food brands.

Ben & Jerry's

For their campaign relaunch, Ben and Jerry’s wanted to optimize their existing assets into sweet and creative gifs to run on Snapchat. VidMob helped out the iconic ice cream brand and produced two upbeat and quirky gifs in same day turnaround time that showcased their new Pint Slices.

 

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Gushers

The chewy fruit snack brand Gushers came to VidMob with a quirky video asset they wanted transformed into a looping gif. VidMob produced a colorful and fun 9:16 SnapAd in 24 hours that preserved the essence of the existing asset.

 

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Honey Nut Cheerios

With loads of golden content and playful narratives, Honey Nut Cheerios wanted to quickly transform their assets into SnapAds. In 24 hours, VidMob created 4 brand-centered videos with buzzing copy that were upbeat, fun, and sweet like honey!

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Lay's

Lay’s Potato Chips needed to recut their existing YouTube ad into a SnapAd to promote their new Lay’s Poppables. VidMob vertical experts produced a mobile-ready asset with colorful motion graphics and catchy audio that encouraged their audience pop open a bag!

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M&M Caramel

M&M’s had a sweet new candy ad they wanted to convert into a vertical asset to promote on Snapchat. A Vidmob vertical ad expert quickly transformed their ad to fit M&M’s needs to showcase their new caramel-filled treat.

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Oreo

Milk’s Favorite Cookie®, Oreo had a new chocolate candy bar they already had an existing TVC spot for, but wanted to move to the mobile-world. VidMob reformatted their asset into a captivating 6-second sugary sweet SnapAd.

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Pepsi Max

Pepsi Cola had a brand new TV spot promoting their famous Wild Cherry flavor. Looking to optimize their current asset into a SnapAd, VidMob delivered an upbeat cut with creative design and audio that encouraged their audience to get wild about cherry®!

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Snapple

Snapple Tea came to VidMob with only a still frame of their new Straight Up Tea. They were looking to reimagine their shot into a moving cinemagraph, but didn’t want it looking like a slideshow. Using creative motion graphics and an upbeat tune, VidMob brought this snappy frame to life to showcase on Instagram and captivate their viewers.

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Cap'n Crunch

Cap’n Crunch had some creative and playful assets from their branded content with comedy video website, “Funny Or Die”. VidMob had the task of keeping the original the narrative of the video, while cutting down their content into 10-second SnapAds. In 24 hours. VidMob delivered lively and fun cuts for the cereal brand.

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Cinnamon Toast Crunch

The cinnamon-filled Crave those Crazy Squares®  cereal Cinnamon Toast Crunch wanted to create six Snapchat filters for a campaign that showcased how the holiday season brings out the crazy in everyone. Vidmob accentuated their “crazy squares” mentality by producing an array of creative and fun filters to get users in the holiday spirit.

Dole

Dole wanted to create some in-feed Pinterest previews that gave their audiences a taste of the pineapple-sweet recipes they were showcasing. VidMob created 3 inspirational assets for Pinterest that targeted their cooking-lover consumers and left their viewer’s mouth watering.

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Doritos

Doritos Chip wanted a fiery SnapAd that featured their new Heat Wave flavor. VidMob delivered six humorous assets that revolved around their Doritos dragon and showcased their new spicy tortilla chip.

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Dreyer's & Edy's

Dreyer and Edy’s ice cream was looking for some in-feed previews for their ice-cream cake recipe. VidMob produced two sugary-sweet motion graphic assets to promote on Pinterest for their baking audiences.

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Hershey's

For their paid promotion, Hershey’s wanted an in-feed preview that showcased how they Welcome Happy®. VidMob delivered simple and sweet asset in same day turnaround time that kept the warm and homey narrative of the video.

 

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Morton's Salt

After partnering up with the Thirst Project for their 8th Annual Thirst Gala, Morton’s salt wanted to spread awareness for their event with inspirational and colorful SnapAds. With 14 minutes of raw footage, VidMob created two 10 second ads that embodied the vibe of the Gala and promoted Morton’s.

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Mountain Dew

Mountain Dew’s new narrative featured “Dewey”, the comical new face of the soda brand replacing American professional stock car racing driver, Dale Earnhardt Jr. Wanting to transform their long form video into a vertical asset for mobile viewing, VidMob quickly switched up Mountain Dew’s humorous ad into two 9:16 SnapAds compatible for their audience.

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Pop Tarts

With only a few still frames, Poptarts came to VidMob wanting to showcase their extra frosting-filled pastry and bring their assets to life on Snapchat. VidMob vertical ad experts added popping copy and festive motion graphics to the Crazy Good® breakfast snack.

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Skittles

For their new “Sweet Heat” campaign, Skittles wanted to turn their frames into cinemagraphs that embodied their new “Rile the Rainbow” tagline. Using colorful motion graphics and fiery copy, VidMob transformed these still files into lively assets Skittles sweets could showcase on Snapchat.

 

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