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Creative Considerations for Breakthrough Video

Lenovo

To highlight the product and visually bring it to life, we used a parallax effect– a motion graphic technique that brings energy and attention to the video. We also used the swiping motion to keep it interesting and mimic native digital viewing norms. This way we made the video feel integrated into the LinkedIn experience, rather than a disruption to regular content consumption.

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Crowne Plaza

Static images can fall flat in video formats. Vidmob drove awareness and consideration for Crowne Plaza hotels by showcasing the various amenities and using motion graphics to give a dynamic and spacious feeling to stills and concept images.

Accenture

LinkedIn is the perfect place to share industry insights and position your company as a leader in your field. Many companies create excellent long-form pieces that speak to their expertise. These can also be a great opportunity to create shorter variation videos of long form content that project savviness and drive interest to the full video or paper.

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W Hotels

Your brand stands for more than just its products or services– it speaks to your values as a company. Because those aspects are less concrete, they can be difficult to communicate. Here we’ve paired great video clips with dynamic motion graphics and text to tell the story and convey a personality and voice.

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Marriott International

Using the parallax effect, we are able to bring to life a still that highlights the major parts of each city. Our team was also able to iterate different versions with dynamic text in multiple languages– but the impact of motion graphics is universal. Our global network of expert creators can help bring your videos to international audiences.

Delta

This is a strong example of cutting down longer footage not just to be in accordance with social best practices for length (under 15 seconds) and using innovative editing techniques to breathe new life into existing footage. We took stagnant footage, where the camera is largely at different standstill positions, and cut it to make it appear more dynamic.  We were given footage shot from far away, and began this cutdown with close-up detail shots that grab the eye and make viewers curious to zoom out (e.g. painting the circle, zooming out to see the entire wall of circles).

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Quickbooks

Giving a demo of your product can seem like a large task, but here we’ve taken a robust app and shown its benefits in a quick, non-intimidating way, combining demo with lifestyle shots to show how the product fits into users lives. Viewers can quickly absorb the benefits of Quickbooks and pursue more information with enthusiasm. This video was the result of an older project we did with Intuit that they had us redesign when new brand guidelines rolled out.

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