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USAA

In honor of Veteran’s Day, USAA wanted to give back by sharing amazing stories from their veteran community for their #HonorThroughAction campaign. In order to drive Facebook audiences to view the powerful long-form story of USAA member, Stacy’s, Veterans Portrait Project, VidMob created three mobile-optimized teasers. Each vertical video played with different narrative arcs to emotionally hook viewers and move them to swipe up and watch Stacy’s full story.

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