Sir Kensington’s sought to raise awareness and set themselves apart from other condiment brands by leveraging their new design and newly established brand tagline—”Abandon All Bland.” This campaign was the brand’s first step towards better communicating their values and purpose to consumers. We were able to create a variety of assets in a short amount of time. Sir Kensington’s continues to run our ads.
At the time of this campaign, Monster Energy’s fast-growing challenger brand in energy drinks was a rival zero-sugar beverage with a variety of flavors. To compete against these rivals, Monster wanted to raise awareness for its own zero-sugar beverage, Monster Energy Ultra. They were looking for net-new assets to highlight not only the design of their cans, but also that the drinks are 0 calories, 0 sugar, and full of flavor. We were supplied minimal assets, including Monster’s logo, images of the cans, and their brand’s font. Most of the assets that we built incorporated stock imagery of fruit to bring the cans, and the flavor, to life.
Keurig-Dr. Pepper wanted this campaign to showcase their soft drinks that were available at Walmart over the holiday season. Using product shots of their canned beverages, we created a series of playful animations to tell a story where the cans come to life. Starting from scratch, we used extremely complex 3D animation to create these assets in less than 2 months.